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  1. Feb 6, 2021 · CNN —. Ruby Alexander just wanted to go to the beach. As a transgender 11-year-old, she struggled to find comfortable, well-fitting bikini bottoms. So, her dad made them. Ad Feedback. That was ...

  2. Feb 2, 2021 · Twelve-year-old Ruby Alexander is the inspiration for RUBIES, form-fitting clothing for trans girls and nonbinary children and teens. Officially launched in fall 2020, the business has already ...

  3. Jun 9, 2022 · Jamie Alexander, a dad of a transgender daughter, launched Rubies, a line of bikini bottoms and undergarments for trans girls and non-binary teens. Inspired by his daughter Ruby, he wanted to create a brand that looks and feels like a regular swimwear and not just a medical device.

  4. Feb 13, 2021 · In 2019, Ruby’s dad, Jamie Alexander, founded the Rubies swimwear line for girls like her: transgender, nonbinary and other “gender creative” children who had trouble finding bathing suits ...

  5. Mar 11, 2020 · Ruby Alexander, 12, in one of the t-shirts her father Jamie Alexander created, along with the swimsuit bottoms for transgender girls. On the back, the shirt reads, 'Every girl deserves to shine ...

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  6. Apr 19, 2021 · Ruby Alexander just wanted some good bikini bottoms to wear to the beach. However, the then-11-year-old struggled to find one that fit her properly and wasn't too bulky. Determined to make his ...

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  8. Jan 27, 2021 · Alexander said Ruby has been involved in every step of getting the business off the ground, helping her father keep up with the latest trends on top of the usual demands of homework and chores.

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