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  1. Design Fundamentals for the Artist provides you with in-depth instruction on the 5 major design fundamentals and how to implement them in your work What if your paintings were built on a foundation of design that created greater visual impact?

    • Composition
    • Perspective
    • Value
    • Color
    • Lighting
    • Conclusion

    The most important aspect of art to me personally is the composition. It sets the stage for everything else. This is your way to guide and lead the viewer to make them feel as if they are actually in your picture. If this part of the process is not created and controlled properly, everything else can and probably will fall apart. That doesn't mean that you have to follow every little rule. In fact, many have broken them and created very successful works of art. It's knowing how and when to break them that will allow you to do it successfully. But before attempting anything like that, you first need to learn the rules and see how they work and function.

    Everything has a perspective. When standing in the street, look around and notice which side of the buildings you can see and why you see them all from different viewpoints. Then while you're at it, go ahead and look down a road, why does everything appear to get smaller as its distance is further away from you? All of these things have to deal with the perspective of those objects and your viewpoint. Perspectives are an essential skill to learn, for architectural, environmental and many other reasons. They provide us with a way to create and build elements and objects and correctly place them within the picture plane. Perspectives rely on the horizon line (or sometimes called the eye level line) to find what is called a Vanishing Point. Vanishing points are where your perspective lines will originate (see below examples).

    Values are the range of brightness and darkness within your image. They are white, black and everything in between. Even with color, how dark or light that color is (tints or shades) is a value. The closer something is to the foreground, the darker it will appear (depending on lighting and other things, of course), anything receding away from it will gradually get lighter as it fades into the horizon (in terms of landscapes). Take a look at the graph below and use it as a reference for when we discuss this more in depth further down. Even more so than colors, the values of your work are one of the most vital elements of whether or not your piece will be successful. If the values do not read correctly (being able to distinguish FG from MG to BG, and/or the focal point from the surrounding area), then it won’t matter how great your composition, lighting and colors are, the piece as a whole will fail because the values don’t read properly. So, what do I mean by them being able to read...

    Much like lighting, the color of your piece depends on many things; the time of day, season, location and so on. Determining the color scheme is important to do early on, even from the start if you can. Remember that things will always change and evolve, so the colors of your piece most likely will as well. As with everything, just because something looks good at one point, doesn’t necessarily mean it always will. So don’t be afraid to mix things up along the way and find something that might be better suited for what you're working on. Keep in mind that it’s very easy to go overboard with color as well, so know when not to mess with it. Knowing how to choose your color scheme depends on the time of day, the weather/sky, what season of the year it is, and whether or not you’re on an alien planet or in space. There are countless things that could help shape the colors of your painting, so it’s best to get an idea of what they are sooner than later to minimize headaches before heading...

    Like all major elements of art, lighting is crucial. Mainly because the average viewer knows what realistic lighting looks like, even if they don’t know exactly what it is that makes it look real. They can usually tell if something is working or not. Sometimes you can get lucky and fool them, but most times it can break your shot and make all the hard work that was put into your piece wasted time and work. And that's definitely not what we want. So, in order to know how light reacts to the environment and different materials, go outside and study it. If you are basing a piece off of something else (e.g., you’re your photographic plate in terms of matte painting or anatomy for painters), study it until you can confidently tell somebody else how it looks, feels and functions. Using photos is fine, but there’s an almost infinite source just outside those walls you are in waiting for you. Much like color, lighting can convey much emotion and depth. Let's take a look at how this can be a...

    So now that we've covered all of these topics, I'm sure you're wondering how to use and incorporate them into your work. This, just like anything else, is about becoming familiar with them and practicing until you have a clear understanding of what they are and how to use them properly. Remember that we all learn differently, so if it doesn't come easy to you don't be discouraged. Just keep pressing on with small studies of each of these topics. After a while of doing them, you will notice things that you hadn't before and that is when you will start to learn and really push yourself. Thanks for taking the time to read this article. I really hope you are able to take from this and apply it to your work and learn from it. Just remember that every great artist that you look up to started from the bottom and had to work their way through all of these skills. Continue to push yourself in the right direction with a strong goal in mind and you can become great at what you do.

    • Bobby Myers
    • Alignment
    • Repetition
    • Contrast
    • Hierarchy
    • Balance
    • Conclusion

    Alignment creates a sharper more unified design Alignment is one of the most basic, but most important principles of design, as it allows our eyes to see order, which is quite comforting to a reader. Ever viewed a design and not known where to look? Left, right, centered? Having a strong point of alignment within design allows our eyes to seamlessly flow through the visual message. Aligning elements with one another so that every item has a visual connection with something else on the page, tightens a design and eliminates the haphazard, messy effect which comes from random placement of elements. Aligning elements which are not in close proximity with each other can provide an invisible connection, communicating the idea that they belong to the same piece. Outside 2D graphic design, alignment can be observed as paintings that are hung evenly along an invisible line, how you can toggle between right/left/center alignment for paragraph text in Microsoft Word documents, or parking spot...

    Repetition strengthens a design by tying together otherwise separate parts, and as a result, creates associations. Think of repetition as consistency. By repeating elements of a design, you immediately create a familiarity or identity.Repetition is a major factor in the unity of multiple page documents. eg. when looking at a publication, it should be immediately obvious that p.5 and p.10 belong to the same publication either by the grid, type style, font size, colour, spatial relationships, etc.Repetition can also be used to create graphic elements, such as patterns, as long as it doesn’t become overwhelming; be conscious of contrast. Repetition helps people identify that separate things belong together. Think of it a bit like a family. Each individual in the family looks a bit different, but there are enough similarities that you can see they all related. Let’s look at some more good visual examples of repetition in graphic design. Packaging is a great way of seeing this in action....

    Contrast is the most effective way to create emphasis and impact with your design. Contrast is created when two elements are total opposites. For example: big/small size, classic/contemporary fonts, thin/thick lines, cool/warm colours, dark/light, smooth/rough textures, horizontal/vertical, etc. Contrast plays a crucial part in the organisation of information on a page. It gives the reader a guide on where to look first; What is the most important point? What stands out the most? For contrast to work, it must be strong and obvious. Our eyes like contrast; don’t make differences look like a mistake. To have impact, the differences must be obvious and extreme For example, contrast in digital design can be seen when agreeing to online terms and conditions where “I accept” is in a bold colour, while “I decline” is in a lighter colour that seems to fade away.Let’s look at some good examples of contrast in graphic design. In this example of Notebook II by Imprimerie du Marais, the contras...

    Hierarchy creates organisation Think about it—hierarchy is usually something we think about when describing ranking in a business, or organizations like politics and the Church. It’s a system in which people or things are arranged according to their importance. In design, hierarchy creates a visual organisation to a design and gives the reader an idea of where to begin and finish reading. Each element that is part of the design can be given a ranking of priority. eg. 1. Headline 2. Image 3. Subhead 4. Website call to action 5. Body Copy A designer can then make decisions around position, size, contrast, colour etc. to ensure that the desired hierarchy is achieved. Clients will often ask you to increase the size of lots of elements on the page as they feel that all these points are “really important”. The problem with this approach is that by doing this nothing stands out anymore. Generally there is a single message that is more important than all others, this should stand out the mo...

    Balance provides stability and structure to a design, either through symmetry or tension of elements. Balance is the weight distributed on the page by the placement of elements. Let’s look at some good examples of balance—both symmetrical and through tension—in graphic design. At its simplest, symmetrical balance can be created with an invisible centre line where the weight of the elements on both halves of the page is even. For example, symmetrical balance can be seen in the ying/yang symbolor in Leonardo da Vinci’s famous The Last Supperpainting. This form of symmetrical balance generally has a very traditional and harmonious feel even though, at times, it can seem stilted and boring. This identity for a centre offering oriental medicine, Luna de Oriente by Estudio Menta, heavily uses symmetrical balance to convey that they are reputable, high-end and trustworthy. The logo itself uses symmetrical balance, as does the overall layouts used across the stationery suite. Balance throug...

    So, there we have it. The five principles of graphic design. Feel like you have a better grasp on graphic design basics? As our final challenge to you, keep an eye out next time you’re flicking through design inspiration or out in the world. Notice where the graphic design principles are working, or not working. If you tweaked one element, would the design fall apart? Or come together? Nerding out about these five basic principles of graphic design? Consider studying 3 months full-time or 9 months part-time and becoming a graphic designer with Shillington! Campuses in New York, London, Manchester, Sydney, Melbourneand Brisbane.

  2. People also ask

    What are the fundamentals of design?

    What are the basic elements of Art?

    How many basic principles of graphic design are there?

    What is the most important aspect of art to you personally?

    • The Basis of Art, Design, and More
    • Line
    • Shape
    • Form
    • Texture
    • Balance
    • Putting It All Together

    The fundamentals of design are the foundation of every visual medium, from fine art to modern web design. They're even present in seemingly unimportant details, like the fonts that make up most compositions. What do these examples have in common? Some very basic elements, including line, shape, form, texture, and balance. They might not seem like much on their own, but together, they're part of almost everything we see and create. The fundamentals can be intimidating at first, especially if you don't consider yourself an artist. But keep an open mind—there's a lot they can teach you about working with differentassets and creating simple visualsfrom scratch. Watch the video to learn more about the fundamentals of design.

    A line is a shape that connects two or more points. It can be fat, thin, wavy, or jagged—the list goes on. Every possibility gives the line a slightly different feel. Lines appear frequently in design; for example, in drawings and illustrations. They're also common in graphic elements, like textures, patterns, and backgrounds. Lines can be used in more humble compositions,too—for organization, emphasis, or just decoration. In the example below, lines have been used to create a flow chart that guides the reader's eye from one element to the next. When working with lines, pay attention to things like weight, color, texture, and style. These subtle qualities can have a big impact on the way your design is perceived. Look for places where lines are hiding in plain sight; for example, in text. Even here, experimenting with different line qualities can give you very different results.

    A shape is any two-dimensional areawith a recognizable boundary. This includes circles, squares, triangles, and so on. Shapes fall into two distinct categories: geometric (or regular) and organic(where the shapes are more free form). Shapes are a vital part of communicating ideas visually. They give images heft and make them recognizable. We understand street signs, symbols, and even abstract art largely because of shapes. Shapes have a surprising number of uses in everyday design. They can help you organize or separate content, create simple illustrations, or just add interest to your work. See if you can spot the many examples in the image below. Shapes are important because they're the foundationof so many things. Learn to look for them in other designs, and soon you'll start seeing them everywhere.

    When a shape becomes 3D, we call it a form. Forms make up a variety of things in the real world, including sculptures, architecture, and other three-dimensional objects. However, forms don't have to be three-dimensional shapes. They can also be implied through illustration, using techniques like light, shadow, and perspective to create the illusion ofdepth. In two-dimensional design, form makes realism possible. Without it, renderings like the image below—a ball with highlights and shading—simply wouldn't be the same. Even images that are less realisticuse similar techniques to create dimension. Below, the lighting and shading are stylized, but still hint at form and depth. In everyday composition, the purpose of form is the same, but on a smaller scale. For example, a simple shadow can create the illusion of layers or give an object a sense of place. Basic forms can bring a touch of realism to your work, which is a powerful tool when used in moderation.

    Texture is the physical quality of a surface. Like form, it can be part of a three-dimensional object, as in the example below (a small prickly cactus in a shiny ceramic pot). Or it can be implied through illustration, suggesting that it wouldhave texture if it existed in real life. In design, texture adds depth and tactilityto otherwise flat images. Objects can appear smooth, rough, hard, or soft, depending on the elements at play. For beginners, textures make great background imagesand can add a lot of interest to your work. Look closely, and you may find texture in unexpected places, like distressed fonts and smooth, glossy icons. Just be careful not to go overboard—too much texture in a single design can quickly become overwhelming.

    Balance is the equal distribution of visual weight (more specifically, how much any one element attracts the viewer's eye). Balance can be affected by many things, including color, size, number, and negative space. Mastering balance can be tricky for beginners because it does take some intuition. Luckily, the design world is full of examples that can help you understand its different iterations. Symmetrical designs are the same or similar on both sides of an axis. They feel balanced because each side is effectively the same(if not identical). Asymmetrical designs are different, but the weight is still evenly distributed. The composition is balanced because it calls attentionto the right things (in this example, the person's name and company logo).

    The fundamentals of design are all about the bigger picture—in other words, learning to appreciate the many small details that make up every composition. This insight can be applied to almost any type of project, whether you're creating your own graphicsor just looking for simple ways to enhance your work.

  3. ART FUNDAMENTALS I - Basic Elements of Design What is Art? 1. Art is the product of Man. 2. Art communicates human experience. 3. Art is a universal language where you can use it to speak to people in all parts of the world. 4. Art is the organization of the Basic Elements of design (line, shape, space, colour, pattern and texture) 5.

  4. Learn how to create a foundation for your art making, give your paintings greater visual impact, add value to your work and make your paintings look more pro...

    • 9 min
    • 17.1K
    • David M. Kessler Fine Art
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