20 Exceptional Event Email Marketing Examples
- Forecast: Consistent Color Scheme In the context of event email marketing tactics, the goal of any email should be to capture the reader’s attention. ...
- Inbound: Speaker Spotlight. For larger conferences, one of the best assets to show off is the lineup of speakers. ...
- Women’s Conference: Combined Design Principles. ...
People also ask
What does event marketing mean?
What are the promotional tools of event marketing?
What are the best ways to advertise an event?
How to create a successful event strategy?
- So, What Is Event Marketing?
- Event Marketing Examples Overview
- Wrapping Up: Event Marketing Example Takeaways
Event marketing is a direct way to form new connections, provide learning opportunities, and create memorable experiences for prospects and returning customers alike. Although there are lots of ways to successfully market a product or service through digital means, there is still no replacing the experience of face-to-face interactions.Some event marketing strategies use traditional event types like conferences and networking events, while other strategies may incorporate experiential activat...
1. User Conference - Oracle Code One 2. Event Roadshow - Marketo’s Innovation in the Nation 3. Experiential Activation - JetBlue’s Ultimate Icebreaker 4. Networking Event - Lean Startup’s Networking Event 5. Publisher Conference - Content Marketing Institute’s Sales Acceleration Event 6. Virtual Event - Google I/O 7. Seminar - SQLBits 8. Internal Company Meeting - Plum Organics’ Coloring Book Meetings 9. Trade Show - CNET’s Computex 10. Industry Roundtable - ISFA’s Austin Industry Roundtable...
Just to review the big picture, here are some of the common threads between these great event marketing examples that you can apply to your next gathering. 1. Throw an event based on your audience’s interests. No need to guess - with modern event software, data can be collected, analyzed, and assessed to help provide clues as to what event you should consider hosting for clients and prospects. 2. Have a clear “why”. Even if your entire goal is to provide a fun and memorable experience, take a...
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.
10+ Simple Strategic Plan Examples; 10+ Maintenance Strategy Plan Examples In comparison to a simple marketing plan, an event marketing plan is more focused on a particular marketing activity rather than on all the elements that make up the business’s marketing strategies and action plan.
- Content Marketing World. Content Marketing World hosts more than 120 live sessions taught by some of the leading content markers in the world. These interactive and engaging sessions give you real world practical strategies and advice on how to more effectively implement content marketing in your business efforts.
- CXL Live. One of the ways CXL Live separates itself from other marketing conferences is that it’s always held in a world-class resort, making it the perfect place to not only improve your marketing and conversion knowledge but connect with some of the most effective marketers in the world.
- Cvent CONNECT. This conference is packed with 100 sessions, hands-on learning, peer networking, and insights into the latest technology. Located in the easily accessible city of Las Vegas, Cvent CONNECT brings together 4,000 event marketing professionals, hospitality professionals, and technology professionals.
- Marketo Nation Summit at Adobe Summit. This conference is filled with some of the best marketing tips and strategies to help take a business or a career to the next level.
- Experiential Marketing, Defined
- Should You Try Experiential Marketing?
- Experiential Marketing Examples
Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the consumer. One that will inspire them to share with their friends both online and off. These experiences could include an event, a part of an event, or a pop-up activation not tied to any event. At its core, experiential marketing is all about immersing consumers in live experiences. It’s likely a similar approach you already use when crafting your event experience. Events most often overlap with experiential marketing campaigns in two ways. Events can be part of a larger experiential campaign, like thegrand openingof a pop-up shop. Smaller brand activations can exist in individualexperiential activations like on-site art installations. No matter which case you fall under, you need to be clear on the goals for each campaign. There are different ways you can measure the impact o...
When should your branding incorporate an experiential marketing campaign into your event? It depends on your, goals, timeline, and resources. Experiential marketing can help you humanize your brand or a sponsor’s, and create experiences that leave people with lasting, positive brand impressions. Although these experiences are real-life and in person, you need to marry them with social and content to amplify your efforts across channels. It’s not enough to offer attendees a prize wheel or raffle drawing and call it a day. That type of interaction is not experiential. You need to create touch points to engage attendees in unexpected ways. That provides benefit to you, your event, and your sponsor (if they’re involved). That means you either need to have the budget to make a big impact on your own, or a big-name brandto back up your efforts.
To better define experiential marketing and understand when you should — and should not — use the strategy, here are four examples of experiential fails and successes.
- The London Gin Festival. The organisers of the London Gin Festival have mastered the art of the pastiche to promote their event. Being timely and topical, and taking inspiration from the release of the ‘Fifty Shades of Grey’ movie, they produced their own ‘One Hundred Shades of Gin’ book cover.
- Sherlocked: The Official Sherlock Convention. Massive Events, the organiser of Sherlocked, have done a great job of keeping their audience on tenterhooks by gradually releasing information about the event.
- Play Blackpool. Replay Events, organiser of annual video gaming expo Play Blackpool, used its blog to announce the launch of its Replay Gamer Awards. It asked readers to vote in a number of categories include Best Game, Best Film and Best Album and gave voters the chance to win tickets to the expo, as well as other prizes.
- Audacious. !Audacious is a religious expo organised by !Audacious Church, Manchester, with the tagline “It’s not just an event, it’s a lifestyle”. The church were clearly struck by divine inspiration and decided to focus on the music of its in-house rock band to help spread this message.
May 21, 2019 · Six bonus event marketing tips. Marketing and execution cover most of your event marketing responsibilities — but not all of them. Make sure you don’t overlook other vital steps with these six quick tips to get you started. Event marketing tip #1: Closely manage your event budget. Budgeting is no one’s favorite part of planning events ...
Event marketing strategy. Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified.
Nov 08, 2019 · For example, if your event is all about B2B digital marketing, make sure to have this phrase strategically placed throughout the website. Including the keyword in the page title, body of the page, and meta description of the page will all help for you to rank for that keyword.
- Early Bird discount(s) Once you’ve gone past the initial launch excitement for your event, you’ll need to engineer more reasons to encourage people to register (and register now rather than later).
- Pre-event page. Too many people forget they can create an event page and make it live to capture early interest, even if all of the details aren’t yet finalised.
- Blogging. The next step in your event marketing strategy is to tell people why you’re organising it. This is your mission statement. If you’re not sure why it’s important to have a mission statement or explain ‘why’ you are organising an event, take a few minutes to watch this video from Simon Sinek (you won’t regret it!)
- Social media. Getting on social media early is important to creating momentum for your event promotion, building a community and spreading the mission that you’ve written about in your blog post (which you can link back to in your posts).