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In 2021, Legends was bought by Sixth Street Partners, who now lead the Legends partnership group with co-founders YGE Holdings, LLC, an affiliate of the New York Yankees, and Jones Concessions LP, an affiliate of the Dallas Cowboys. On November 10 2023, Legends announced it would be acquiring California-based ASM Global for an undisclosed amount.
- October 2008; 15 years ago
- New York, New York, United States
- Event hospitality services, Ticket sales, Merchandising
Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment organizations and venues. We approach each project with our data-intelligence fueled 360-degree service solution, comprised of planning, sales, partnerships, hospitality, merchandise and technology solutions.
It’s our expertise that makes up Legends. We know what it’s like to be on the team, business, or athletic department side, which drives our passion in creating solutions for our partners. Collectively, our leadership has over 300 years of experience in sales and sponsorship, analytics and valuation, hospitality and operations.
Feb 25, 2015 · News. February 25, 2015. Legends Hospitality has just signed one of the largest venue F&B contracts in history. In December, the company was awarded 34 amphitheaters under Live Nation management in a multiyear deal. Amplify caught up with Shervin Mirhashemi, president & COO of Legends, on Friday to discuss the deal.
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Description. Provider of catering, concessions, merchandising, and management services catering to the sports and entertainment industries. The company offers hospitality, ticket sales, planning, sponsorships, and experiential services to its clients, helping clients and partners elevate their brands.
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Jan 12, 2021 · Legends Hospitality Group LLC is nearing a deal to sell a majority stake in the hospitality company to the private equity group Sixth Street Partners that would value Legends at $1.3 billion ...
May 19, 2023 · Legends Hospitality has been awarded the food and beverage rights for the new stadium, which is scheduled to open in 2026. Legends was selected from a field of four bidders, which included Sodexo, Levy Restaurants and the Buffalo-based Delaware North Cos., which has held the Bills stadium contract since 1992.