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Dec 8, 2023 · Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.
Nov 29, 2022 · What is email marketing? Email marketing is a marketing strategy surrounding sending emails to current and potential customers with the goal of increasing brand awareness, driving engagement, nurturing leads, or making a sale. As a business, you simply can’t ignore or neglect email.
Feb 15, 2024 · Email marketing is a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. In the world of online marketing, email marketing is commonly considered a low-cost and high-impact tool with the ability to increase customer engagement and drive sales.
Key Takeaways. Email marketing is a strategy that helps you generate leads, nurture clients, and build relationships. Email marketing offers the benefits of targeting specific customers and greater personalization. A cost-effective strategy, email marketing delivers a return on investment (ROI) of 36 to 42 percent.
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI).
Aug 18, 2023 · What Is Email Marketing? Email marketing is the digital marketing practice of communicating with leads and customers with email. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements.
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