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  1. Jul 1, 2023 · Learn how to set up Google Analytics 4, the new kind of property that collects event-based data from websites and apps. Find out the benefits, features, and integrations of GA4 and the transition from Universal Analytics.

  2. Oct 14, 2020 · Learn how the new Google Analytics uses machine learning, multiple identity spaces, and flexible measurement to help you understand your customers and improve your marketing. See how to create a new Google Analytics 4 property alongside your existing ones and get ready for the future.

    • Vidhya Srinivasan
  3. Mar 16, 2022 · Learn how Google Analytics 4 can help you understand your customers across touchpoints, improve your ROI, and protect their privacy. Find out how to prepare for the sunsetting of Universal Analytics and make the switch to Google Analytics 4.

    • Russell Ketchum
  4. Learn how to create a Google Analytics 4 property, add a data stream, and install the Google tag for your website or app. Find out how to use enhanced measurement, Firebase, and CMS integrations.

  5. Learn how to use Google Analytics 4, the latest generation of web analytics, to measure your online marketing and business performance. Explore courses on data collection, reporting, analysis, and certification.

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