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The Yale logo embodies Yale’s identity and assures audiences of a publication’s strong connection to the university. The Yale logo features a direct and confident “Yale” set in a modified version of the Yale typeface.
Creating Custom Logos. In rare cases only, special events, programs, or campaigns may benefit from unique logos developed under the guidance of the Office of the University Printer, who will ensure the logo aligns with Yale’s identity. All Yale’s schools and units use the Yale logo and wordmarks.
Using it will ensure that your work “looks like Yale” and reflects the university’s branding and typographic standards. Visit the presentations guidelines page to view examples and download the template.
From the Yale logo to branded templates for video, presentations, and more, quickly find all the assets you need for your communications project. View assets and templates.
The Yale University coat of arms is the primary emblem of Yale University. It has a field of the color Yale Blue with an open book and the Hebrew words Urim and Thummim inscribed upon it in Hebrew letters. [1]
The use of the Yale logo, the Yale typeface, and Yale colors provides a foundation for an organizational identity—along with a strong connection to Yale University—without constraining the range of graphic possibilities that may be applied to content.
Yale University
Logos. The Yale logo is “Yale” set in a modified version of the Yale typeface, and standard practice includes it in the footer of all web pages. The signature “Yale University” is normally included in the top-left corner of the header region on web pages.
The Yale typeface, called Yale—designed by School of Art faculty member Matthew Carter for use in the university’s print and digital publications—reflects Yale’s history of typographic excellence and serves as a handsome and ubiquitous element of the university’s contemporary graphic identity.
Yale’s visual identity relies on the consistent and effective use of our branding touchstones: the Yale logo and wordmarks, the Yale typeface, and Yale colors. The Office of the University Printer maintains yaleidentity.yale.edu, a style guide for proper implementation of these key signifiers.
