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Dec 29, 2023 · The beauty of guerilla marketing is in its idiosyncrasy. It's a marketing tactic that requires you to think outside the box for a way to embrace the element of surprise and create something relevant yet unexpected. With guerilla marketing, the last thing you want to be is a copycat.
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- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
- Fiji Water’s Fiji Girls. Fiji Water took its marketing efforts all the way to the 2019 Golden Globes in an unexpected way, showcasing an ambush guerrilla marketing success.
- KitKat’s Benches. KitKat, the candy bar brand, resorted to an ambient outdoor guerrilla marketing tactic to gain attention. The brand turned ordinary public benches into ones shaped like their candy bars.
- Colgate’s Wooden Sticks in Ice-Cream Bars. During certain events, the Colgate brand is known for giving out product samples. However, during a particular Oral Health Month, they decided to go in a slightly different direction.
- Barbie’s Exclusive Bus Stop. Popular outdoor guerrilla marketing locations are the various bus stops you find in public areas throughout a city. These stops aren’t just seen by those who ride the buses but by anyone who passes by on foot or in a vehicle.
Jun 20, 2018 · Guerrilla marketing is a creative and low-cost way to disrupt consumers with unconventional methods of brand interaction. Learn what guerrilla marketing is, how it works, and see 16 examples of innovative brands that used it to generate buzz and awareness.
May 13, 2024 · The most powerful guerrilla marketing leaves people feeling like willing participants, not targets. Measure success holistically. Track participants, earned media, social chatter, and brand lift, not just sales.
Sep 25, 2022 · 10 Best Guerilla Marketing Examples. Here are some mind-blowing guerilla marketing examples to help you understand the concept better-1. Axe Body Spray. With the use of custom stickers, Axe Body Spray has been able to create a story about the familiar exit man who we see on stickers in nearly all establishments.
Sep 22, 2014 · Learn how to use guerrilla marketing strategies to create original and creative campaigns that stand out from the crowd. See examples of graffiti, stickers, flash mobs, publicity stunts, and more.
