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- Blue Ocean Strategy: How to Create Uncontested Market Space and...
Book by W. Chan Kim and Renée Mauborgne
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Wikipedia
