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Jun 13, 2024 · Here are the top 11 cognitive biases in customer retention, marketing and loyalty programs that can improve how you interact with your audience. 1. The Mere Exposure Effect. Also known as the familiarity principle, this marketing bias means that we are more likely to accept something if we see it regularly.
Learn when anchoring bias drives decision-making, the steps to take to avoid this pitfall, and how to use it to achieve better sales and negotiation outcomes.
Oct 21, 2019 · The key to addressing these disparities is to look at the small, daily decisions that are made in your workplace, and to ensure that those decisions are equitable. If your company is like...
Sep 22, 2022 · A bias simply means a tendency to favor or lean towards a specific idea, person, group, thing, etc. When used ethically in marketing, cognitive biases can help encourage engagement or even perhaps a sale. When strategizing or analyzing your own marketing efforts, there are also some cognitive biases that can affect you in those situations.
Apr 8, 2020 · Biases abound in our world for a variety of reasons. But here’s what is not inevitable: Acting on them and allowing them to damage your organization’s good work. Failing to address different forms of bias within your organization has real negative consequences.
Mar 4, 2023 · Definition of the Anchoring Effect. The anchoring effect is a cognitive bias that causes people to rely too heavily on the first piece of information they receive when making decisions, whether it is true or not.
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May 28, 2024 · Cognitive biases are everywhere in marketing. They influence how businesses promote their products and services and how consumers react to those promotions. Understanding these biases can help marketers create more effective campaigns and consumers make better purchasing decisions.
