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In essence, framing theory suggests that how something is presented to the audience (called “the frame”) influences the choices people make about how to process that information. Frames are abstractions that work to organize or structure message meaning.
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Framing theory posits that media influences public perception by presenting information in a way that highlights certain aspects while downplaying others. This selective emphasis shapes how audiences interpret events or issues, guiding their opinions and feelings.
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. Frames in thought consist of the mental representations, interpretations, and simplifications of ...
Framing theory is a communication theory that examines how media and communicators present information in a way that influences audience interpretation and understanding.
An explication of the relationships between agenda setting (and priming) and fram-ing needs to bridge levels of analysis and answer (a) how news messages are created, (b) how they are processed, and (c) how the effects are produced.
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Jul 2, 2019 · Framing is based on a spatial and visual metaphor, for example, the frames placed around pictures or the arrangement of artworks in a gallery. This gives framing the sense of shaping “how” something is communicated, because it sets a context around communicative content.
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Definition. Framing theory is a communication concept that explores how information is presented to shape audience perception and understanding. This theory emphasizes that the way issues are framed can influence the audience's interpretation and response, highlighting the power of media and communication in shaping social reality.
