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Mystery shoppers, sometimes called secret shoppers, are often employed by a third-party company to visit stores and restaurants, banks and apartment complexes with the specific purpose of assessing customer service.
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Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or ...
someone employed by a company to check how its products or services are being sold by pretending to be a normal customer: Most supermarkets want mystery shoppers to critique each department and the staff's knowledge of what they're selling.
Aug 18, 2024 · Mystery shoppers are field-based market researchers who visit businesses to assess their quality of service with a series of predetermined metrics. The business often supplies these criteria, which represent their standards for excellent customer service.
Feb 20, 2024 · Mystery Shoppers provide invaluable, unbiased feedback on staff performance, store conditions, and compliance with regulations, helping companies enhance their competitive edge and customer satisfaction in a rapidly evolving market landscape.
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A mystery shopper is someone hired to pose as a customer and report on the quality of service received and how well a store or chain of stores is being run.
A mystery shopper is someone hired to pose as a customer and report on the quality of service received and how well a store or chain of stores is being run.
