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Jul 20, 2022 · Orion Pictures, now run by MGM, has revealed their brand new logo - updating their classic branding that initially came out of the late 70s / early 80s. This is newsworthy because, well, if...
We designed a bold, new logo and animated logo that incorporates the familiar visual of space – but bringing the studio forward with exciting dimension, vivid color, and dynamic motion. We partnered with Kid Moxie for the music design to enhance the cinematic experience.
Jul 20, 2022 · On Thursday, July 21, Orion Pictures will officially debut a modernized rebrand of its longstanding logo, signaling a new creative direction for the MGM-owned label.
Almost all of Orion's post-1982 releases, as well as most of the AIP and Filmways backlogs and all of the television output originally produced and distributed by Orion Television, now bear the MGM name. However, in most cases, the 1980s Orion logo has been retained or added, in the case of the Filmways and AIP libraries.
Jul 21, 2022 · Orion says the new logo aims to reflect a more inclusive approach to storytelling at the studio. And while the colour palette is not exactly a rainbow – that kind of literalism would have seemed pretty clunky – that still kind of makes sense to us.
Sep 12, 2014 · It was then resurrected in 1996 and integrated into MGM, with the last Orion film being released in 1999. Since then, the logo hasn't been on a film until this month.
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