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Feb 22, 2023 · In this article, we’ll look at the 8 most notorious guerilla marketing examples from both the distant and more recent past, deconstructing each of them to understand why ideas that looked good on paper ended up being a disaster for the brands that brought them to life.
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Which guerrilla marketing campaign went wrong?
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What is guerrilla marketing?
- Marketing Mistakes. While marketing campaigns are designed to drum up publicity, they don't always have their intended outcome. New York City's Rich Tu quickly learned that lesson after spending 24 hours in jail following a late-night attempt to drum up exposure for his recently released event management application, Pozzle.
- Cartoon Network. In a post-9/11 era of heightened awareness, placing strange electronic devices on street corners and bridges across the country might not be the best idea, as The Cartoon Network learned in 2007.
- Snapple Popsicle. Going bigger isn't always better, as Snapple found out in 2005 when it attempted to erect the world's largest popsicle in New York's Times Square.
- Mission Impossible. In 2006, Paramount Pictures discovered it wasn't good to mess with a person's daily newspaper. In a campaign to promote "Mission Impossible III," the movie studio put small red musical devices inside 4,500 L.A.
Jun 27, 2018 · The top ten Disastrous examples of Guerrilla Marketing “Not every shiny object is gold; you might never know that the metal is gold-plated.” True to the saying, guerilla marketing doesn’t...
Dec 28, 2021 · Get the stories behind eight of the worst marketing fails of all time—like Burger King UK's tweet—with practical takeaways for small business marketing.
May 6, 2008 · Some guerilla marketers who have crossed the line have caused everything from Olympic belly-flops to city-wide bomb scares in Boston and have been punished with anything from modest jail time to millions of dollars in fines.
Dec 16, 2020 · Guerrilla marketing is a great tactic when used well but can easily go wrong. Here are some examples to inspire your next marketing campaign.
Dec 29, 2023 · The beauty of guerilla marketing is in its idiosyncrasy. It's a marketing tactic that requires you to think outside the box for a way to embrace the element of surprise and create something relevant yet unexpected. With guerilla marketing, the last thing you want to be is a copycat.
