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Dec 29, 2023 · Catch people where they are, and insert your brand there. Follow this guide to learn more about guerrilla marketing tips and examples.
- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
Mar 25, 2024 · Learn what guerrilla marketing is, how it differs from traditional marketing, and what are its advantages and disadvantages. Explore four types of guerrilla marketing campaigns with real-life examples and tips.
Jun 20, 2018 · Guerrilla marketing is a creative and low-cost way to disrupt consumers with unconventional methods of brand interaction. Learn what guerrilla marketing is, how it works, and see 16 examples of innovative brands that used it to generate buzz and awareness.
- Fiji Water’s Fiji Girls. Fiji Water took its marketing efforts all the way to the 2019 Golden Globes in an unexpected way, showcasing an ambush guerrilla marketing success.
- KitKat’s Benches. KitKat, the candy bar brand, resorted to an ambient outdoor guerrilla marketing tactic to gain attention. The brand turned ordinary public benches into ones shaped like their candy bars.
- Colgate’s Wooden Sticks in Ice-Cream Bars. During certain events, the Colgate brand is known for giving out product samples. However, during a particular Oral Health Month, they decided to go in a slightly different direction.
- Barbie’s Exclusive Bus Stop. Popular outdoor guerrilla marketing locations are the various bus stops you find in public areas throughout a city. These stops aren’t just seen by those who ride the buses but by anyone who passes by on foot or in a vehicle.
Dec 5, 2019 · Guerrilla marketing is a high-impact, low-cost advertising method. It's effective and also fun! Check out some examples to inspire your next campaign.
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May 13, 2024 · The most powerful guerrilla marketing leaves people feeling like willing participants, not targets. Measure success holistically. Track participants, earned media, social chatter, and brand lift, not just sales.
