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Dec 29, 2023 · Catch people where they are, and insert your brand there. Follow this guide to learn more about guerrilla marketing tips and examples.
- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
Mar 25, 2024 · Learn what guerrilla marketing is, how it differs from traditional marketing, and what are its advantages and disadvantages. Explore four types of guerrilla marketing campaigns with real-life examples and tips.
- Fiji Water’s Fiji Girls. Fiji Water took its marketing efforts all the way to the 2019 Golden Globes in an unexpected way, showcasing an ambush guerrilla marketing success.
- KitKat’s Benches. KitKat, the candy bar brand, resorted to an ambient outdoor guerrilla marketing tactic to gain attention. The brand turned ordinary public benches into ones shaped like their candy bars.
- Colgate’s Wooden Sticks in Ice-Cream Bars. During certain events, the Colgate brand is known for giving out product samples. However, during a particular Oral Health Month, they decided to go in a slightly different direction.
- Barbie’s Exclusive Bus Stop. Popular outdoor guerrilla marketing locations are the various bus stops you find in public areas throughout a city. These stops aren’t just seen by those who ride the buses but by anyone who passes by on foot or in a vehicle.
Dec 5, 2019 · Guerrilla marketing is a high-impact, low-cost advertising method. It's effective and also fun! Check out some examples to inspire your next campaign.
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May 13, 2024 · The most powerful guerrilla marketing leaves people feeling like willing participants, not targets. Measure success holistically. Track participants, earned media, social chatter, and brand lift, not just sales.