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Eight weeks of competition stand between the Rock girls and their dreams of making the Olympic gymnastics team in "Smells Like Winner," the return of ABC Family's original drama series "Make...
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smells like winner youtube video smells like winner youtube music 2011 Grand Effie Winner, North AmericaClient/Brand: Old Spice (a P&G brand)Primary Agency: Wieden+KennedyContributing Agencies: Paine PR, LandorOld Spice ...
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- Effie Worldwide
Season Premiere: Kaylie, Lauren and Payson arrive at the US Training Centre. They quickly realize that they are competing against the best for a spot on the ...
- The History of Old Spice and How It Became An Iconic Brand
- The Creative Team Behind The Commercial and What Made It So Memorable
- Comedy, Timing, and Setting – What Made This Commercial Stand Out
- The Marketing Strategy That Helped Old Spice Reach A New Audience
- 10 Lesser Knows Facts About The Commerical
Old Spice was founded in 1934 and originally marketed to women as a fragrance for their husbands. However, in the 1970s, Old Spice began to shift its focus to male grooming products such as aftershave, deodorants, and body washes. This move proved successful, as Old Spice became a household name in the male grooming industry. One factor that contri...
The creative team behind “The Man Your Man Could Smell Like” commercial was made up of various individuals from the advertising agency Wieden+Kennedy, including creative directors Eric Kallman and Craig Allen, art director Jason Bagley, copywriter Eric Baldwin, and producer Ben Grylewicz. The team’s goal was simple: create a commercial that would n...
One of the key factors that made the “The Man Your Man Could Smell Like” commercial stand out was its ingenious use of comedy. The creative team imbued the commercial with a level of humor that was both witty and entertaining. For example, in one scene, Isaiah Mustafa, the actor who starred in the commercial, says, “Look at your man, now back to me...
The marketing strategy that helped Old Spice reach a new audience was multifaceted and highly successful. First, the creative team used humor to make an impactful impression on viewers; the slogan “The Man Your Man Could Smell Like” resonated with viewers in an unexpected yet humorous way. Second, the timing of the commercial’s release during Super...
Isaiah Mustafa was not the first choice: Old Spice initially offered the role to a football player, but he declined, and the team ended up casting Mustafa. He went on to become the face of the bran...It was shot in a single take: The whole commercial was shot in one take, and there were no cuts, which was unusual for a 30-second commercial. The team rehearsed the choreography countless times to...The commercial was produced in just two days: The production team only had two days to shoot and edit the commercial, which is quite impressive. The team worked around the clock to ensure everythin...The campaign was launched with a TV ad during the Super Bowl: Old Spice made a bold move and launched the campaign with a TV ad during the 2010 Super Bowl. It was a massive success, and by the end...Jun 14, 2022 · During mid-2010, ‘Smell Like a Man, Man’ spots held eight of the top 11 most-popular videos on YouTube. Originally debuted to promote Old Spice’s Red Zone After Hours Body Wash, the campaign saw...
- Kendra Barnett
- 4 min
Jul 27, 2010 · Earlier this month, officials launched a two-day Old Spice Man viral video campaign on YouTube, Facebook and Twitter where Mustafa directly engaged consumers, answering their queries about the products, manliness and love.
"Make It or Break It" Smells Like Winner (TV Episode 2012) cast and crew credits, including actors, actresses, directors, writers and more.
