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We present a selection of events that were turning points in the history of Sapporo Breweries. History introduction. 1869～1905. 1906～1948. 1949～2002. 2003～.
- History Introduction
March of 1956 marked the 80th anniversary of the founding of...
- Yebisu Garden Place Opens
The “Yebisu served here” campaign was launched in 1994. The...
- Discovery of Raw Hops
Discovery of Raw Hops - History | Corporate Profile |...
- The Yebisu Beer Hall Opens
The Yebisu Beer Hall Opens - History | Corporate Profile |...
- The Emergence of Yebisu Beer
At the time, the brewery was surrounded by fields and...
- Merger With Nippon Beer Kosen Co., Ltd
Nezu considered Makoshi a rival and had boldly done battle...
- Dainippon Beer is Split Up
Both firms had branches and breweries in Tokyo and Kyushu,...
- Kuro Label, Named by Our Customers
In 1970, the quality dipped, and yield was also on a...
- Suspension of Branded Trademarks
This meant they were forced to continue without paying...
- The Sapporo Beer Museum Opens
The building was originally constructed in 1890 as a brewery...
- History Introduction
Thanks to the resurgence of the Sapporo Beer brand, sales increased, and in 1964 the company changed its name to Sapporo Breweries, Ltd. At this point, 88 years had passed since the official opening of the Kaitakushi Beer Brewery.
After 1949, Dai-Nippon was split into Nippon and Asahi breweries, with the Nippon Breweries resuming production of Sapporo beer in 1956 and renaming itself to the present name, Sapporo Breweries, in 1964. Yebisu Beer was relaunched as a separate brand in 1971, marketed as a German-style barley beer. Sapporo Black Label beer was launched in 1977.
March of 1956 marked the 80th anniversary of the founding of the Sapporo plant, and a Hokkaido-exclusive Sapporo Beer went on sale in its native hometown. Sales were exceedingly brisk immediately after the product went on the market.
Jul 29, 2024 · This transition marked a major turning point, allowing for more aggressive expansion strategies and marketing campaigns that significantly boosted the brand’s visibility both domestically and internationally. The interwar period saw further growth and the establishment of Sapporo as a truly national brand.
Jul 29, 2024 · The turn of the millennium saw Sapporo Beer acquiring numerous breweries around the globe, and expanding its footprint significantly. This strategic expansion was not just about spreading the brand but also about integrating diverse brewing styles and cultures, which helped in creating a versatile and rich product portfolio appealing to ...
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Jun 27, 2018 · Over the course of its more than 100 year history, Sapporo Breweries Ltd. has evolved from a government-owned beer maker into a multi-faceted consumer products concern. In the mid-1990s, its interests included the namesake Sapporo beers and a full line of soft drinks, wine, teas, and coffees, as well as real estate, restaurants, and hotels.
