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Google Pay for Business. Free, fast, simple, and safe for all. Google Pay helps your customers check out seamlessly. Whether with their phones in-store or with a click on your website,...
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May 22, 2024 · Google Pay has 3 new features to make online shopping easier: See your card benefits at checkout to pick the best card for your purchase. Use "buy now, pay later" on more sites to split your payments.
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- Overview
- Benefits
- How it works
- Instructions
- Products from Feed/API
- Account level URL formatting
- Product level URL formatting
- Crawled products
This article only applies to products for sale in the United States.
Using the checkout feature, you can make the shopping experience quick and easy for customers by giving them the option to go directly to your checkout landing page or cart from your free listings. One way you can do this is to provide a URL template of your checkout or cart page at the account level. Another way is to turn on checkout at the individual product level by providing the checkout link template [checkout_link_template] attribute in your product feed.
On this page:
Benefits
How it works
Instructions
Typically, all traffic from free listings goes to a merchant’s product details page. From there, some shoppers make a purchase. The checkout feature allows shoppers who are ready to buy to go directly from a free listing to a merchant's checkout or cart page. This allows merchants to retain traffic to their product details page while also making it easy for shoppers who want to buy now.
• Better results: Drive more gross merchandise value (GMV) and gather higher conversion rates.
• Ease of shopping: Help ready-to-buy shoppers complete their purchase with less friction.
• Ease of participation: Minimal effort is required to participate.
Any free listings with a valid checkout or cart URL will display a checkout capability which redirects ready-to-buy customers directly to your checkout or cart page for products with a valid checkout URL. The existing “Visit site” link will remain for all free listings, allowing users who want to learn more about the product to visit the existing product details page.
Note: If you implement the checkout feature, shoppers may not view the product details page on your site prior to making a purchase. You may want to clearly provide product warnings and other required disclosures on your checkout page, in addition to the product details pages, or opt these products out of this feature.
Minimum requirements
• You must be opted into free listings
• Follow all free listing policies
• Provide a valid checkout or cart URL
You can opt in the checkout feature by providing your URL at an account level or at a product level. Only one method is allowed, so be sure you only opt in at the account level or the product level, not both.
If you have a general URL template that is applicable across all of your products we recommend you provide your URL template at the account level (Method 1 below).
If you have a customized checkout or cart URL and would like to opt in a subset of your products for checkout, we recommend you use the product level option (Method 2 below).
Checkout URL requirements
The URLs that you provide must:
1. Support the HTTP GET method which enables adding an item to the cart or checkout to allow users to complete purchase. You can find URL examples in the following section.
Method 1: Opt in at the account level
Opting in at the account level will apply the URL template you enter to all eligible products. If you opt in at the account level, make sure you aren't sending the [checkout_link_template] attribute in your product feed.
1. In your Merchant Center, click the tools and settings icon and select Business information from the “Tools” menu.
2. Go to the “Checkout” tab and click Include link to your cart or checkout page.
3. Add the URL and click Submit.
4. To test the URL, click Test.
Each product variant should have a unique URL and the URL domain should match the domain that's being used for your free listings. This URL redirects users to your checkout page with the specific product variant added and available to complete purchase.
Product level checkout URL example:
In this example, update your product feed using the checkout link template [checkout_link_template] attribute with a unique checkout link for each product.
title\titem_group_id\tid
checkout_link_template
Red Google Malibu sunglasses
Add checkout links to crawled products
Google retrieves up-to-date information about your products and offers directly from your website. You can mark up your product pages with a cart or checkout url using the checkoutPageURLTemplate [checkout_link_template] schema attribute. The URL should correspond to a specific product or variant.
Once you have marked up your product pages, Google can retrieve the cart or checkout URL and turn on the option for ready-to-buy shoppers to go directly to your cart or checkout landing page from your free listings. The existing “Visit site” link will remain for all free listings, allowing users who want to learn more about the product to visit the existing product details page.
Note: If you implement the checkout feature, shoppers may not view the product details page on your site prior to making a purchase. You may want to clearly provide product warnings and other required disclosures on your checkout page, in addition to the product details pages, or opt these products out of this feature.
Remove checkout links from crawled products
To remove the checkout capability for your crawled products, remove the checkoutPageURLTemplate schema attribute from your product pages.
Feb 5, 2024 · Previously known as Android Pay, Google Pay (or G Pay) lets you make NFC purchases at physical stores using nothing but your smartphone. The app also makes it simple to shop online or send money...
Oct 23, 2017 · Head to our developer docs to to learn how to get started with the Google Payment API. You can implement it with just a few lines of code, and it’s free—we don’t charge any transaction fees. We’ve also partnered with an array of payment providers to make integration even simpler.
