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  1. Apr 25, 2024 · Send these real estate prospecting letters to your farm to stir up leads with less competition.

    • Real Estate Content Producer
  2. Feb 27, 2017 · A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood. My recommendation is to include a promotional item with your contact information on it.

    • Expired Listings. Expired listings occur when an agent is unable to sell a home within the allotted time of the seller contract. They are a good target for real estate agents because they mean that the owner is probably interested in selling their home, but they were previously unable to do so.
    • FSBO. Real estate agents can provide the knowledge owners need to sell their homes. But many people choose to sell without an agent because it allows them to come up with more flexible terms.
    • General Solicitation/ Home Appraisal Offer. If you are simply looking to build your business, an offer for a free home appraisal is the way to do it. You can make people aware of homes that have sold in their neighborhood for a good amount of money and offer to appraise their homes for free.
    • FRBO. For Rent by Owner is another promising prospect. On one hand, a realtor can come in to help the owner find renters. On another, they can persuade the owner to sell the home.
  3. Apr 22, 2024 · Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. Summary. The hyper-local agent letter; The just sold...

  4. Real estate farming letters are personalized direct mail marketing letters sent by real estate agents or professionals to clients, usually homeowners or property owners, to generate leads, build relationships, and ultimately secure business opportunities.

  5. Developing new leads is crucial to expanding a successful real estate business. A wealth of information is available to you including several toolkits from REALTOR® Magazine Online, business letter templates and relevant articles from various websites, plus books and eBooks from NAR's library (located in the References tab).

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  7. Jan 22, 2024 · To help you understand what each of these tips look like in motion, we’ve put together 7 free real estate prospecting letter templates you can use right now. You can even plug these into one of our postcards to start scaling your marketing campaigns without the hassle of doing it all yourself.

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