Search results
Sep 8, 2023 · Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition, use, and disposal of goods, services, ideas, or experiences.
People also ask
What is consumer behavior?
What is consumer behavior research?
Are there any studies on consumer behavior in psychology?
What are examples of consumer behavior research studies and topics?
Consumer behavior is the study of how individuals select, purchase, use, and dispose of goods and services, reflecting their needs, desires, and aspirations. This multifaceted concept blends elements from psychology, sociology, social anthropology, and economics.
- Sustainable Consumption
- Promoting Health
- Money Matters
One big challenge facing society is switching over to a more ecologically sustainable way of life. Making sustainable choices can be a tough sell for consumers, said Katherine White, PhD, a consumer psychologist at the Sauder School of Business at the University of British Columbia in Canada. “It’s this really interesting trade-off between some kin...
Another area where consumers might need to put aside their immediate impulses for long-term benefits is when making health choices. As with sustainability, consumers may well be aware that a choice—such as buying a sugary beverage—isn’t in their ultimate best interest, but still make that choice nonetheless. “We know that incentives and information...
Consumer psychologists are also tackling big-picture issues in the realm of money management, an area of great interest since many Americans are in precarious financial positions. According to a Congressional Research Service report, unemployment was elevated throughout 2020, peaking at 14.8% in April (Unemployment Rates During the COVID-19 Pandemi...
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as...
- In developed countries, people spend only a portion of their money on things they need to survive, and the rest on non-essentials. Purchasing decis...
- Political marketing is, in many ways, similar to product marketing: it plays on emotions and people’s desire for compelling stories , rather than p...
- Humans are social animals. We rely on a group to survive and are evolutionarily driven to follow the crowd . To learn what is “correct,” we look to...
- Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it has passed, usually of product...
- After large-scale recessions, such as the Great Recession of 2007 to 2009, consumers typically become more frugal and sensitive to price. These cha...
- It already has. Consumers are buying less , shifting more purchasing online, and spending less on travel and in-person events. Whether those change...
- Many human behaviors are driven by reward. Purchasing a new gadget or item of clothing triggers a surge of dopamine , which creates pleasurable fee...
- It depends. Some research suggests that experiential purchases like vacations bring more happiness than material goods, in both the short- and long...
- Consumers are often irrational. Instead of only buying things they need, they also buy unnecessary items—often because the purchase makes them feel...
Feb 27, 2024 · New research in consumer behavior from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how consumers determine the worth of a product.
Apr 26, 2016 · The results of this article provide consumer behavior researchers with a concrete perspective on what has been published on the subject area by indicating hot topics, research methods, and analysis techniques.
Nov 10, 2022 · Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis.
