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1. • Millennials and Gen Z

     • Data-driven insights reveal a keen understanding of its target market has played a crucial part in crafting The CW’s success story. The CW’s audience predominantly comprises millennials and Gen Z, groups known for their preference for content that is both engaging and substance-laden.
     www.silverscreenmagazine.com › the-cw

     The CW: Why Their Teen Dramas Dominate TV

2. People also ask

   Is the CW the lowest rated broadcast network?

   • “As many of you are aware, The CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming is targeted for an 18-to-34 audience demographic, while the average age of the CW broadcast viewer is 58 years,” Carter shared.

   The CW's Nexstar Deal: New Changes to the Network, Explained - TVLine

   tvline.com/news/the-cw-nexstar-acquisition-deal-network-changes-explained-1234861415/

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   How old are CW viewers?

   • During that same window of time, the CW’s viewers were slightly older: the average primetime viewer each day was 60.8 years old, while delayed viewing brought about a Live + 7 average of 59.5. According to the most recent data available, CBS, NBC and ABC all trend older than Fox and the CW.

   Yes, the CW’s Average Viewer Is Actually 58 — Here’s How the Rest of B…

   variety.com/2022/tv/news/the-cw-age-average-viewer-broadcast-1235342962/

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   How old is the CW's primetime viewer?

   • But as Variety has independently confirmed with measurements from Nielsen, the Nexstar exec was correct: the median age for the CW’s primetime viewer throughout the 2021 calendar year was 57.4, according to Live + 7 Day data. That counts initial linear viewership and a week’s worth of delayed (mostly DVR) viewing where available.

   Yes, the CW’s Average Viewer Is Actually 58 — Here’s How the Rest of B…

   variety.com/2022/tv/news/the-cw-age-average-viewer-broadcast-1235342962/

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   Why is the CW so low rated?

   • The reality, though, is that the average CW viewer is 58 years old, and Carter said that schism explains why the CW is the lowest-rated broadcast network He projected “lower unscripted costs,” without elaborating, and said more syndicated shows would likely be added. The CW has recently been programming 13 hours across six nights in prime time.

   The CW Will Be A Profitable Network By 2025, With Broader, Cheaper

   deadline.com/2022/08/the-cw-will-become-profitable-network-2025-broader-cheaper-programming-nexstar-1235092173/

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3. screenrant.com › cw-network-target-audience-age-rangeThe CW's Target Audience Is Shockingly Different Than What ...

   screenrant.com › cw-network-target-audience-age-range

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   Aug 18, 2022 · “As many of you are aware, The CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming is targeted for an 18-to-34 audience demographic, while the average age of the CW broadcast viewer is 58 years.”

   • Occupation: TV News Writer

4. showbuzzdaily.com › articles › audience-map-cwAUDIENCE MAP: CW Primetime | Showbuzz Daily

   showbuzzdaily.com › articles › audience-map-cw

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   The AUDIENCE MAP series continues with a look at the detailed demographics for The CW’s primetime schedule for this season to date. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.

5. www.hollywoodreporter.com › tv › tv-newsThe CW’s Future Under Nexstar: Focus on Affiliates, Profits ...

   www.hollywoodreporter.com › tv › tv-news

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   Oct 4, 2022 · The changes arrive as Nexstar CEO Perry Sook and newly installed CW president Dennis Miller (no, not that one) plan to make the network profitable by 2025 with programming that targets a broad...

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7. deadline.com › 2022 › 08The CW Will Be A Profitable Network By 2025, With Broader ...

   deadline.com › 2022 › 08

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   Aug 15, 2022 · The demographic focus of the CW will also change over time, Carter said. Historically, shows like Riverdale, All American, Arrow and Supernatural have focused on viewers in their teens through...

8. tvline.com › news › the-cw-nexstar-acquisition-dealThe CW's Nexstar Deal: New Changes to the Network, Explained

   tvline.com › news › the-cw-nexstar-acquisition-deal

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   Aug 15, 2022 · “As many of you are aware, The CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming is targeted for an 18-to-34 audience...

   • Author: Rebecca Iannucci

9. variety.com › 2022 › tvThe CW Average Viewer Age Is 58, Fox Has the ... - Variety

   variety.com › 2022 › tv

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   Aug 17, 2022 · But as Variety has independently confirmed with measurements from Nielsen, the Nexstar exec was correct: the median age for the CW’s primetime viewer throughout the 2021 calendar year was 57.4...

10. www.thewrap.com › the-cw-nexstar-riverdale-flashWhy The CW Has to Reinvent Its Streaming Strategy | Charts

    www.thewrap.com › the-cw-nexstar-riverdale-flash

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    Jul 31, 2023 · The CW streaming audience demographics, Q2 2023, U.S. (Parrot Analytics) Netflix, Apple TV+, and Hulu stand out with a substantial amount of female-leaning original content.