Search results
Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Oct 11, 2022 · October 11, 2022. in Design. 3. Pepsi Logo Art by Mohamedamine Belcaid. The Pepsi logo design evolution had made a long way from dubious lettering to a sharp three-colored logotype. There were minimalism and realism, script and sans serif, isolated logo and the one with a colorful background.
- Alina Yakovleva
Jul 25, 2023 · In April 2023, marking its 125th anniversary, Pepsi unveiled a brand new logo, their first significant rebrand in 14 years. This design draws inspiration from the Pepsi logo history, integrating some of the most cherished design elements of the past.
- Early Origins: Pepsi Cola Hits The Market
- Meteoric Rise and Major Rebranding
- The Globe Makes Its Debut
- Tweaks and Variations in Later Years
- Why The Pepsi Logo Continues to Work
- Refreshing The Future
It all began in the late 19th century when Caleb Bradham, a pharmacist in New Bern, North Carolina, started experimenting with flavour combinations in his drugstore soda fountain. After settling on a winning mixture of kola nut extract, vanilla, rare oils, and cola nuts in 1898, Bradham developed what he dubbed “Brad's Drink” – a carbonated beverag...
In the early 1900s, Pepsi experienced explosive growth. By 1910, there were 242 Pepsi bottling franchises operating across 24 states. With Coca-Cola firmly cementing its industry dominance in this period, Pepsi aimed to compete by revamping its brand imageseveral times in just over 50 years. Let's examine some key logo evolutions in this transforma...
In the 1970s, Pepsi entered a new branding era by introducing perhaps its most iconic design element – the Pepsi Globe. Let's explore the Globe's inception and gradual centralisation of the logo over 15+ years. Boxed Globe and Wordmark (1973)– Keen to invoke excitement, Pepsi unveiled a boxed globe icon in 1973 as a dynamic new logo anchor. Set aga...
Since hitting perfect stride with the solo globe motif in 1991 (which we'll discuss next), the past 30+ years have primarily seen more minor evolutions in shape, finish, and colour treatment: Iconic Solo Globe (1991)– In its most monumental logo change, Pepsi in 1991 pared everything down to its hero element – that hot red, white, and blue Globe. S...
What key factors have enabled the Pepsi logo to become so beloved and successfully evolve across 120+ years? Brand Continuity – The logo consistently maintained links to its heritage while undergoing dramatic style shifts. It held onto core elements like script lettering, red, white and blue colours, and drink imaging that kept brand identity intac...
Like the fizzy drink, the Pepsi logo has maintained effervescent appeal through ongoing evolution. What new stylistic incarnations might this brand sphere assume next as times change? Could we see holographic globes, reinvented colour palettes, rotating real-time worlds, or beyond? One thing's for sure – this 120-year-old brand continues to make it...
In 1950, the brand introduced the iconic blue color to its bottle caps—and logo—for the first time. While the banner wordmark stayed the same, its wavy lines were emphasized in the background color swaths. “More bounce to the ounce” became the drink’s tagline, in an attempt to promise more fun than the competition’s product. 1962.
Apr 26, 2022 · Discover the exciting Pepsi logo's history and evolution through the years, and how the symbol representing the world’s #1 cola drink came to be
Pepsi, a globally revered beverage brand, sports a logo that’s become emblematic over time. Its spherical design, comprising red, white, and dark blue hues, exudes an inviting aura, thanks to the “smile” effect birthed by the white swirl within the sphere. Symbolism and Legacy. 1893 – 1898. 1898 – 1903.
