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Nov 29, 2018 · USA TODAY. 0:00. 0:37. Remember Big Mouth Billy Bass? That strange wall-mounted fish from the '90s that sings "Take Me to the River?" Well, now it connects to Amazon Alexa's voice...
- Consumer Tech Reporter
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This talking fish has Amazon Alexa inside. Functionally, Billy is an "Alexa Gadget," like Amazon's Echo Buttons. These are devices that connect via Bluetooth to your main Echo speakers and...
- Amazon
- Sascha Segan
This project started when artist named Brian Kane published a viral video showing a Big Mouth Billy Bass novelty singing fish, seemingly voiced by Amazon’s Alexa virtual assistant. The internet went nuts for it, and so did I -- but mostly I just wanted to know how it worked so that I could make my own.
- It Started with A Guy Named Joe
- The Birth of Big Mouth Billy
- The Breakthrough
- A Star Is Born
- Riding The Wave
- Post-Bass
Joe Pellettieri began his career as a self-professed “numbers guy.” After receiving his MBA in marketing and finance from Indiana University, he worked as a buyer for various department stores around the Midwest. But after a decade of retail work, he went looking for “the next big thing.” That thing turned out to be Gemmy Industries, a small novelt...
As a new transplant in the product development world, Pellettieri hadn’t quite figured out the best way to find inspiration. Then, toward the end of ‘98, he took a fateful road trip with his wife, Barbara. During a pit stop at a Bass Pro Shop Outlet, Barbara turned to him with an unusual proposal. “She goes, ‘How about a singing fish on a plaque?’”...
For the better part of ‘99, Pellettieri worked and re-worked his concept. But, design after design, Pellettieri still wasn’t sure if this was one of those times he needed to walk away. “I would put my drawing of the fish up on the wall and just stare at it constantly. It wasn’t working,” he says. That all changed with a not-so-simple question to Ge...
Dubbed the “Big Mouth Billy Bass,” Pellettieri’s product came to life in the summer of 1999 –– and retailers who saw the prototype loved it. By early 2000, Billy became a prized trophy in a slew of speciality stores. Places like Bass Pro Shop, Spencer’s Gifts, and any other store that would charge Gemmy’s premium price of $29.95 were Billy’s first ...
Billy soon shot to global stardom: DJs jammed out to the “fish song,” kitschy restaurants used the synthetic, scaly singer as a gimmick to put butts in seats, and Bill Clinton even reportedly shipped oneto Al Gore. As much as one could in the new millennium, Big Mouth Billy was riding the influencer train. Just as Pellettieri had predicted, the toy...
Today, Pellettieri and Gemmy maintain a CIA-like secrecy when it comes to divulging the fish’s financials. But it has been rumored that Big Mouth made the company over$100min revenue, and sold more units than the popular red furry fellow from Sesame Street (Tickle Me Elmo) during its 9-month run in 2000. In the post-Billy era, Gemmy has had many pl...
The original Big Mouth Billy Bass. Big Mouth Billy Bass is an animatronic singing prop, representing a largemouth bass, invented by Gemmy Industries on December 16, 1998; sold beginning January 1, 1999; and popular in the early 2000s.
Jan 9, 2020 · The Rise And Fall Of Big Mouth Billy Bass, The Kitschy Singing Wall-Fish That Ruled The Year 2000. Kellie Kreiss. Updated January 9, 2020 10 items.
