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- DictionaryPuff·er·y/ˈpəfərē/
noun
- 1. exaggerated or false praise: North American "his puffery actually was not far from the truth"
puffery in American English. (ˈpʌfəri) noun Word forms: plural -eries. 1. undue or exaggerated praise. 2. publicity, acclaim, etc., that is full of undue or exaggerated praise. Most material © 2005, 1997, 1991 by Penguin Random House LLC. Modified entries © 2019 by Penguin Random House LLC and HarperCollins Publishers Ltd.
Legal dictionaries (as standard dictionaries rarely include it) define puffery as a “representation, statement or conduct that clearly over exaggerates the attributes or characteristics of some product or service.” Consumers are not intended to construe the statement as an offer or rely upon it.
Jul 5, 2018 · Puffery is a term to describe obviously exaggerated marketing communications. It is a legal concept that suggests that customers can reasonably expect salespeople and marketing materials such as advertising to include exaggerations that aren't meant to be taken literally.
Nov 21, 2023 · Advertising puffery is defined as advertising or promotional material that makes broad exaggerated or boastful statements about a product or service that are...
Apr 27, 2024 · puffery (countable and uncountable, plural pufferies) An act of puffing. Excessive or false public praise. Superficial or insubstantial material; fluff.
noun. puff· ery ˈpə-f (ə-)rē. Synonyms of puffery. : exaggerated commendation especially for promotional purposes : hype. Synonyms. ballyhoo. hype. publicity. See all Synonyms & Antonyms in Thesaurus. Examples of puffery in a Sentence. the newspaper's local stories are often thinly disguised puffery for area businesses.
puffery - WordReference English dictionary, questions, discussion and forums. All Free.
