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A tech support station located inside all but one of Apple's retail stores, the purpose of which is to provide concierge style support for customers of Apple products
The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced. Many of the services are provided for free, rega... Wikipedia