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Dec 7, 2021 · When Advent International announced it was acquiring three big beauty brands— bareMinerals, BUXOM and Laura Mercier—from Shiseido Americas in late August, the future of the iconic trifecta...
- Liz Ritter
Jun 12, 2024 · Orveon CEO Neela Montgomery has launched a strategy to modernise these heritage make-up brands, plus Buxom. But is it working? Orveon Global is overhauling its heritage make-up brands Laura Mercier, B are Minerals and Buxom in a bid to reclaim their position as market leaders.
Dec 7, 2021 · Advent International 's newly created New York-based Orveon has acquired bareMinerals, BUXOM and Laura Mercier from Shiseido Americas. The acquisition was announced on August 25, 2021 and closed on December 6, 2021.
May 18, 2022 · Orveon is the new-look private-equity backed beauty group with Laura Mercier, Bare Minerals and Buxom. CEO Pascal Houdayer explains how to carve out a position.
- Daniela Morosini
Nov 28, 2022 · In 2021, Shiseido sold three of its brands — Laura Mercier, BareMinerals and Buxom — to private equity investment firm Advent International in a $700 million deal, and they were grouped together under a new affiliate company, Orveon. The brands now share a central global headquarters on Fifth Avenue in New York, helmed by Houdayer.
Sep 27, 2022 · Established in 2021, Orveon is a collective of iconic cosmetics brands, bareMinerals, BUXOM and Laura Mercier, paving the way for the future of the beauty industry. Believing beauty is more...
Dec 7, 2021 · Upon closing, employees of bareMinerals, BUXOM and Laura Mercier, as well as about 350 employees in corporate support functions, moved from Shiseido to the newly formed parent company,...
