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  1. May 24, 2024 · Here's a look at the best trends of the '90s and how they're making an impressive comeback today—plus, ways to shop them all. You know you want to!

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    • Scrunchies
    • Birkenstocks
    • Clunky Footwear
    • Chokers
    • Mom Jeans
    • Bike Shorts
    • Slip Dresses
    • Plaid
    • Bodysuits

    Once famously mocked in a 2003 episode of Sex and the City, this humble—and stretchy—fabric hair tie has since become popular again. More comfortable and forgiving on sensitive manes than the typical elastic, the scrunchie has been rediscovered for its versatility, ease of wear, and ability to add an unfussy extra bit of style to a casual outfit.

    These comfortable sandals, easily recognizable for their cork soles and buckles, were a staple of the ’90shippie wardrobe, but today you’re more likely to see them worn by a more fashion-forward crowd. Birkenstocks fit right in with the so-called “normcore” concept of unpretentious, comforting clothing from the ’90s actually being subversively styl...

    Platform shoes, which had previously been trendy in the ’70s, reached new heights (pun fully intended) in the ’90s. Platforms were seen everywhere, from the Doc Martens of grunge kids to the sky-high sneakers of ravers (and the Spice Girls!), and even the Mary Janes and loafers of trend-loving teen girls. Given the ’00s-era popularity of spindly de...

    These seductive necklaces, which often have a goth look, were all the rage in the ’90s. The tattoo choker in particular—a looping, cheaply made, plastic variation on the theme—was especially ubiquitous later in the decade. These chokers, as well as more traditional velvet and rhinestone ones, have once again become popular, primarily worn by teen g...

    Mom jeans (or as they were known in the ’90s, simply “jeans”) have gone from object of derision (most memorably ridiculed in the 2004 Saturday Night Livesketch seen above) to a cool-girl staple. Jeans used to be high-waisted and rigid by default, but as more stretchy fabrics came onto the scene, tight-fitting skinny jeans became popular, and by the...

    These stretchy, skin-tight shorts were the height of athleisure before that word even existed. Often paired with oversized T-shirts or sweatshirts, bike shorts are comfortable and casual, with a touch of sex appeal in their formfitting silhouette. Many people discovered the benefits of bike shorts during the pandemic, as they’re a good alternative ...

    Beloved by ’90s “it girls” like Courtney Love and Drew Barrymore, the slip dress is underwear-as-outerwear at its finest. The silky fabrics and spaghetti straps of these dresses have a flirty vibe without trying too hard, and they’re easy to throw on and dress up with some accessories. The slip dress can look Old Hollywood or riot grrrl, depending ...

    Plaid has always been around, but in the ’90s it was everywhere, from the flannel shirts of grunge musicians to the yellow skirt suit famously worn by Alicia Silverstone in Clueless. Putting on a plaid piece is an easy shortcut to the boldness of ’90s style, as evidenced by pop star and Gen Z fashion mavenOlivia Rodrigo’s penchant for plaid dresses...

    Frequently paired with the aforementioned high-waist jeans in the ’90s, the bodysuit gave casual outfits a more put-together look. While some may scoff at the inconvenience of a bodysuit when it comes to using the bathroom, these body-conscious pieces (which can be minimalist, athletic, or boudoir-ready) are coming backvia celebrity-backed brands l...

    • Shayna Murphy
  3. Aug 19, 2024 · In the '90s, minimalism took over, characterized by muted colors, classic styles, and simple accessories. If you look at paparazzi photos from that decade, you'll see models and celebrities ...

    • '90s minimalism. When it comes to '90s style, less is truly more. We're happy to announce that '90s minimalism is back in full swing as the good ol' T-shirt and jeans (possibly supplemented by a pair of studs or a small necklace and a clutch or crossbody bag) has once again hit the streets.
    • Sporty visors. If you're used to reserving visors for sporty occasions, think again. Visors have finally come back as a piece of everyday wear, and we're thrilled that this fun take on the ever-stylish baseball cap is back in fashion.
    • Thin, oval eyewear. Remember when something as simple as a pair of thin, oval-framed sunglasses could instantly create an incognito effect? Lucky for us, the tiny espionage-esque frames are back in style, and they look stunning as streetwear.
    • Big boho belts. There once was a time when we belted everything. Chunky belts adorned sweater dresses, a blouse and jeans outfit, maxi dresses, and even a simple sundress — and now they're back.
  4. Oct 4, 2022 · Fashion is nothing if not cyclical and this time it’s '90s fashion trends making their mark on the fashion world once again. Dungarees, slip dresses and logo bags are back, thankfully, all with a contemporary twist.

  5. Oct 4, 2023 · For all the nostalgic '90s babies out there, we've rounded up some of the decade's best fashion trends that will instantly transport you back to the heyday of grunge, hip hop and bubblegum pop.

  6. Jul 30, 2024 · Have skinny jeans really made a comeback? Are barrel and horseshoe jeans the future or fundamentally unflattering? Instead of trying to guess the next big thing, we're happy staying to the classic that everyone knows and loves—the straight leg.

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