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      • The Orveon collective was spun out of Japanese giant Shiseido to champion bold progress for beauty, for the planet, and to serve the demands of a new breed of more conscious consumers. From its base in New York City, the $700 million collective plans for nothing less than making the world – not just a customer’s face – “a more beautiful place.”
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  1. Orveon is a collective of premium cosmetics brands including BareMinerals, Laura Mercier, and Buxom. Co-created to stand for something bigger, Orveon is on a mission to champion bold progress for our category and our planet.

    • Career

      Orveon is a purpose-driven collective of premium brands,...

    • Executive Committee

      Diane Kim joined Orveon and its Executive Committee as the...

    • Press

      Advent Unveils Orveon As Platform For Shiseido Acquisitions...

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  3. May 31, 2022 · The Orveon collective was spun out of Japanese giant Shiseido to champion bold progress for beauty, for the planet, and to serve the demands of a new breed of more conscious consumers.

  4. May 18, 2022 · Orveon is the new-look private-equity backed beauty group with Laura Mercier, Bare Minerals and Buxom. CEO Pascal Houdayer explains how to carve out a position.

    • Daniela Morosini
  5. Dec 7, 2021 · Established in 2021, Orveon is a collective of iconic cosmetics brands, bareMinerals, BUXOM and Laura Mercier, paving the way for the future of the beauty industry. Believing beauty is more than skin deep, Orveon aims to challenge conventional wisdom with humility and deliberate action – all to create positive change.

  6. Jul 13, 2023 · Taking advantage of its position to innovate, Orveon is employing generative AI, TikTok shopping and the metaverse to usher luxury beauty retail into the digital future. “We’ve done things like sampling activations through the metaverse and launched a virtual world for Laura Mercier late last year.

  7. Dec 7, 2021 · As announced today, the trio will now live under the newly launched company, Orveon, a newly formed affiliate of Advent International, a global private equity firm.

  8. Jun 20, 2022 · The Orveon collective was spun out of Japanese giant Shiseido to champion bold progress for beauty, for the planet, and to serve the demands of a new breed of more conscious consumers. From its...

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