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3 days ago · Here are 15 of the best ways to advertise your business: Establish a Website Potential customers love to have a business website to visit, even if it’s a simple one.
- Pay Per Click (Search Ads) Make no mistake; Google is an advertising machine. It may appear to be giving you helpful information and tools (Google Docs, Gmail, Calendars, etc.)
- Social Media Ads. Advertising is the financial engine that drives all social media. LinkedIn began offering paid advertisements as early as 2005, and Facebook launched ads in 2007, Twitter added ads in 2010, and Instagram introduced ads to the platform in 2013..
- Email Marketing. Fifteen years ago, when you received an email, you opened it. Today, the chances of opening all your emails have dropped. While the open rates for emails have dropped considerably in the past ten years, in 2019, the average open rate is steady at 22%.
- Press Releases. Every time your business does something newsworthy, it is very easy to send out a press release to your local and regional news outlets.
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- Small Business Marketing
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- Start Marketing Your Business Today
Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. But getting the word out can be challenging when running a small business. You’ll likely have less visibility and fewer resources (like budget or time). However, several strategies can help you scale your small business marketing efforts. Wheth...
Now that we’ve covered the basics, it’s time to take it to the next level. Below, I’ve compiled several tips to help you build on whichever marketing strategies you pursue.
Now that we’ve covered some marketing strategy basics let’s look into how you can put your advertising dollars to work. Below are some ideas to help you tackle advertising for a small business.
Small business owners looking to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’s overall success. You may have a long road ahead to build your online presence, but I’m here to tell you that a...
- Katherine Boyarsky
- Casandra Campbell
- Write guest posts for blogs that reach your target audience. Free traffic—as opposed to paid traffic that comes from things like purchased ads—is often hard to come by for new websites.
- Get featured on product review blog posts. Getting your product reviewed can be a great way to spread awareness and drive sales. Instead of waiting around for someone to review your product, use a blogger outreach campaign to get the ball rolling.
- Do an expert roundup. While blogging is a great way to drive traffic back to your store, it takes time. This is especially true if you don’t feel very knowledgeable on a topic you need to write about, or you’re not generally comfortable writing.
- Find affiliates to promote your business. If you want to take product reviews a step further and solicit even more people to promote your product, consider starting an affiliate program.
Feb 17, 2022 · Advertising has a simple principle — get people interested in a product being sold. After arousing interest, the goal is to persuade people to purchase the product, even if they hadn’t previously thought about buying it. Ads work by using psychology to influence the way people think and feel about a product or service.
- Allie Decker
Nov 2, 2020 · GET THE GUIDE >> The 30 Best Ways to Promote Your Business. 3. Implement search engine optimization. It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm.
Aug 30, 2023 · 1. Do search engine optimization. Search engine optimization (or SEO) is my preferred way of promoting a business. I’ve done social media, email marketing, paid ads, and even phone calls and door-to-door sales—none of them ever achieved the ROI that SEO has for me. Plus, you can do SEO entirely yourself, and it doesn’t cost anything to do.
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