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  1. Welcome to Amarillo, where rugged cowboy culture meets big-city sophistication. Ride horseback in the second largest canyon in the country, take a photo with one of the most recognizable landmarks in Texas like Cadillac Ranch and The Big Texan, or go retro on historic Route 66. Satisfy your culture-seeking side and dive into Amarillo’s arts scene.

  2. Discover What Amarillo, Texas Is Known for. Ride horseback in the second largest canyon in the country, take a photo with one of the most recognizable landmarks in Texas and go retro on historic Route 66. Welcome to Amarillo, where rugged cowboy culture meets big-city sophistication.

  3. Nature and nostalgia at the heart of historic Route 66. Pull on your cowboy boots and prepare for excitement in Amarillo, Texas. This eclectic Panhandle city shines with an inviting mix of Old West heritage and artistic energy.

  4. Jul 15, 2023 · By Jeremy Schwegmann. Blog Texas Things To Do Travel. Last updated: July 15, 2023. Welcome to the dynamic heart of the Texas Panhandle, where the spirit of the Wild West intertwines with modern charm. Amarillo, Texas, beckons with a captivating array of experiences that will ignite your sense of adventure.

  5. Sleep. Go next. Cadillac Ranch. Amarillo, which means "yellow" in Spanish, is the center of the Texas Panhandle at the edge of the Great Plains. Understand [ edit] Amarillo offers a true Western heritage, a unique geographical area with wide open spaces and breathtaking sunrises and sunsets.

  6. Apr 28, 2024 · Located in the Texas Panhandle, Amarillo offers travelers tons of Southern charm. The “Old West” vibe carries throughout the Texan city’s unique districts, brimming with historic buildings, vintage & antique shops, and quirky roadside attractions.

  7. Book Now. Amarillo is the land of cowboys and cattle situated at the crossroads of America, where Old West meets New West. Discover everything this quintessentially Texan town has to offer. Amarillo has a well-earned reputation as a hard-nosed Texas cattle town.

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