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DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
- New York City, U.S.
- February 1996; 27 years ago, New York City
- Merged to form Google Marketing Platform in 2018
- Online advertising
- What Is Doubleclick?
- Who Uses Doubleclick?
- What Information Is DoubleClick Tracking?
- How Is This Information used?
- How Much Money Does DoubleClick Make?
- Is The Data Sold to Third parties?
- What Evidence Is There That DoubleClick Deletes The Data?
- Is The Data Ever Matched to Personally Identifiable Information?
- What Other Ways Does It Track?
- Do The Cookies Circumvent Privacy-Enhancing Software?
Doubleclick is a business owned by Googlethat makes it money from online advertisers and publishers. This is done by: Ad-serving Online publishers use Doubleclick to display adverts on their websites. Ad delivery Doubleclick will let advertisers control how often an ad is shown to a browser, how long it is shown for and how often it will appear. Be...
Any web publishers can use Doubleclick, as long as they meet the company's terms and conditions. Google also uses Doubleclick across its own sites.
In their privacy policy, Google explains how data is recorded from a generic Doubleclick cookie. It looks like this: time: 06/Aug/2008 12:01:32 ad_placement_id: 105 ad_id: 1003 userid: 0000000000000001 client_ip: 123.45.67.89 referral_url: "http://youtube.com/categories" This tells Doubleclick the time and date you saw an advert. It also shows: use...
On its own, this data can tell Doubleclick how many times you have seen an ad and, for example, whether you need to see the UK or US version. It cannot find out any personal information about you. If the cookie is set on an website that is part of AdSense and then you browse another site using AdSense, the the same information will be recorded and ...
Google bought DoubleClick for $3.1bn in 2008; since then its financials are combined with other parts of Google. Google currently generates 96% of its revenue through its advertising products. In 2011, it saw advertising revenues of $36.5bn, with $10.4bn coming from non-Google sites in its ad network.
Google says it is not sold to third parties. When the service is being used by a publisher for its own purposes (not in an ad network), the publisher owns that data, not Doubleclick. If data has not been sold on, has it been given to or shared free of charge with third parties? Not directly. However, the Doubleclick platform is a charged-for produc...
A tricky question to answer, but when it comes to the cookie on your browser, Google says if you opt out from receiving Doubleclick cookies and visit its ad preferences manager, it will recognise your opt-out status.
Never, says Google. This would be a breach of Doubleclick's terms and conditions. The information obtained from the cookies is also never combined with information that Google obtains from its other products and services. You browsing behaviour will never be linked to your Gmail account, for example.
In addition to its Doubleclick cookies, Google says that if you click on an advert a cookie will be set on your browser. This is designed so that the company that advertised will know if you then, after seeing an advert, went on to buy the product. When a cookie isn't available, Google say it may use "anonymous identifiers" instead. This may happen...
No special effort is put into circumnavigating tools that are designed to block cookies from working, says Google.
DoubleClick Digital Marketing. DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:
Google Marketing Platform is a unified advertising and analytics platform that replaces DoubleClick and Google Analytics 360 Suite. Learn about the new product names, features, and benefits of Google Marketing Platform.
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Apr 14, 2007 · By Louise Story and Miguel Helft. April 14, 2007. Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash ...
Jun 27, 2018 · Google Marketing Platform combines DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences. Learn how Google Marketing Platform supports your marketing goals, respects your customers' privacy and integrates with other solutions.
Google Marketing Platform is a unified advertising and analytics platform that includes products from DoubleClick and Google Analytics 360 Suite. Learn about the new product names, features, and benefits of Google Marketing Platform.
