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Oct 24, 2016 · Oct 24, 2016 5:19 AM. Google's ad-tracking just got more intrusive. Here's how to opt out. Google's privacy policy now lets it combine personally identifiable information from Gmail, YouTube,...
Apr 14, 2007 · April 14, 2007. Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an...
Google Marketing Platform launched to current DoubleClick and Google Analytics 360 Suite customers starting on July 24, 2018. Click on the sections below to learn more. Google Analytics 360...
Jul 25, 2018 · DoubleClick Advertiser Blog. FEATURED. Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place. Learn more. New brand, new home: Where to find Google Marketing Platform online. Posted: Wednesday, July 25, 2018. Tweet.
Sep 21, 2020 · DoubleClick had a valuable asset: its business relationships and ad-serving technology used by thousands of publishers online. In 2007, Google was a tenth of the size it is today. Still, it was a...
Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Dec 14, 2020 · DoubleClick was a leader among companies that specialized in placing, or “serving,” the graphical and video ads that appear on Web sites. Ad-serving networks like DoubleClick place tiny programs on computers, called cookies, that monitor what sites users visit.
