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Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and...
Sep 21, 2020 · DoubleClick had a valuable asset: its business relationships and ad-serving technology used by thousands of publishers online. In 2007, Google was a tenth of the size it is today. Still, it was a...
Jun 27, 2018 · This is why we’re announcing Google Marketing Platform. Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Dec 14, 2020 · DoubleClick gives Google the leading platform for display advertising, enabling us to rapidly bring advances to the market in technology and infrastructure that will dramatically improve the effectiveness, measurability, and performance of digital media for publishers, advertisers, and agencies.
Jul 25, 2018 · DoubleClick Advertiser Blog. FEATURED. Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place. Learn more. New brand, new home: Where to find Google Marketing Platform online. Posted: Wednesday, July 25, 2018. Tweet.
Oct 29, 2018 · DoubleClick rode the dot-com boom to heights of overcapitalization and came crashing down with everyone else in 2000. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult.
Apr 14, 2007 · April 14, 2007. Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an...
