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Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.
FUBU (/ ˈ f uː b uː /, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
- 1992
- Clothing, hip hop apparel
FUBU is a streetwear brand that offers a new collection of contemporary and classic sportswear for men and women. Learn about the history, vision, and achievements of the four friends who launched the streetwear industry and the brand that reports over $6 billion in retail sales.
Shop for FUBU products, including clothing, accessories, and collectibles, featuring the iconic logo and designs of the hip-hop brand. Find new and trending items, such as the 30th Anniversary Snapback, the Black Panther Graphic Tee, and the Black Panther Hoodie.
Jun 16, 2022 · Fubu, one of the originators of urbanwear and streetwear, celebrates its 30th anniversary with new products, collaborations and global expansion. The brand, founded by four African American entrepreneurs in 1992, has reclaimed its contribution to American fashion and culture.
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May 5, 2022 · FUBU, or For Us, By Us, was founded by Daymond John and his partners in 1992 and became a popular clothing line among hip-hop fans. Learn how they started, who wore their stuff, and what they have in store for their 30th anniversary.