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  1. John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. As of February 2023, his net worth was estimated at US$8.3 billion.

  2. A Business Visionary. Conservation. Protecting the great outdoors and all who love it. Omnichannel retail. Premier destination stores. Resorts and Outdoor Destinations. Award-winning destinations. Outdoor equipment manufacturing. World’s largest boat and ATV manufacturers. Sportsman's CLUB. Earn points toward free gear and experiences.

  3. www.forbes.com › profile › john-morrisJohn Morris - Forbes

    PROFILE. John Morris. $9.6B. Real Time Net Worth. as of 5/12/24. #250 in the world today. Photo by Jonathan Kozowyk/The Forbes Collection. About John Morris. John Morris is founder...

  4. The Johnny Morris Story. We take a closer look at Top of the Rock, its impact on local tourism and the man who built it all: Johnny Morris. Get to know Johnny, the founder of Bass Pro Shops, Big Cedar Lodge, Dogwood Canyon Nature Park, Top of the Rock and more. By Savannah Waszczuk. Nov 2014

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  5. Sep 29, 2022 · 1:18. Bass Pro Shops founder and richest Missourian Johnny Morris grew his wealth in the past year to join the 100 wealthiest Americans in the annual Forbes 400. According to the publication's...

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  7. Apr 6, 2023 · The affable 75-year-old billionaire founder of the Bass Pro Shops empire has plenty of reasons to grin, having built one of the country’s most beloved brands around his life’s passion for hunting...

  8. founder of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned Conservation a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is known as a retail and travel destination pioneer.

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