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  1. History. Statue of Michele di Lando, Loggia del Mercato Nuovo, Florence. The loggia was built around the middle of the 16th century in the heart of the city, just a few steps from the Ponte Vecchio. Initially, it was intended for the sale of silk and luxury goods and then for the famous straw hats, [1] but today mainly leather goods and ...

  2. Loggia del Mercato Nuovo (Porcellino) In the heart of the historic center, just a few steps away from Ponte Vecchio and Piazza della Signoria, you'll find one of the most characteristic points in all of Florence, the Loggia del Mercato Nuovo, or New Market. This arcade with its wide Renaissance-style arches, was built halfway through the 16th ...

  3. In Piazza del Mercato Nuovo, between Piazza della Repubblica and Ponte Vecchio, you’ll find an open-air souvenirs market covered by a loggia. On one side a queue of people will be reaching out to touch the bronze Porcellino fountain. Porcellino means ‘little piglet’ but in reality it’s a wild boar.

  4. The loggia, located in the homonymous square, was built at the behest of Grand Duke Cosimo I de’ Medici and was to serve mainly as a covered area where to sell silks and precious objects.

  5. The Loggia del Mercato Nuovo, often referred to as the Loggia del Porcellino, is a vibrant and historic open-air market tucked away in the heart of Florence. It is a place where the city's rich heritage and bustling commerce come alive under the arches of an elegant 16th-century structure.

  6. Aug 27, 2014 · Built in the XVI century to accommodate a burgeoning silk and precious fabrics market, the loggia was a popular destination among local businessmen and merchants from around the world. If you head towards the center of the market, you will notice a large marble circle on the floor.

  7. La loggia del Mercato Nuovo, detta popolarmente anche loggia del Porcellino, è un edificio storico di Firenze, situato al centro dell'omonima piazza. Il nome deriva per distinzione col Mercato Vecchio , situato nella zona dove oggi sorge piazza della Repubblica , mentre il riferimento popolare è legato alla presenza della celeberrima fontana ...

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