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Victor’s core expertise lies in strategy, marketing and innovation where he works primarily with European and global clients in the consumer goods space. Victor advises his clients on growth opportunities linked to deep consumer insights, such as branding, product innovation or pricing. Victor is an alumni of Ecole Normale Supérieure and ...
Victor Fabius se spécialise dans les problématiques de stratégie, de marketing et d’innovation. Il accompagne aujourd’hui les clients de McKinsey dans l’identification de relais de croissance fondés sur une compréhension fine des consommateurs (développement de marques, innovation produit et leviers de pricing ).
- Covid-19 Is Changing How Consumers Behave Across Every Aspect of Their Lives.
- Broad Shifts to New Behaviors Hide Significant Variations.
- Companies Must Rethink How and Where They Engage with consumers.
COVID-19 has had a devastating effect on people’s health and well-being on a global scale. One of the most striking features of the pandemic is how broad its impact on consumers’ lives has been. We took a closer look at what that means in eight areas to get a better understanding of how consumer habits and preferences are changing.
While headlines have been prone to making sweeping statements about our new digital world, the reality is that the pace at which we arrive at the next normal, and the route we take to get there, will be anything but uniform. The forces driving behavior changes will likely continue at differing strengths over the next six to 24 months, with frequent...
With the World Health Organization (WHO) stating that COVID-19 will be with us for some time, companies must prepare for a rapidly changing environment that may bounce between periods of lockdown and transition. As consumers go in and out of these cycles, the new trends may wax and wane, but they will mostly persist until we move past the transitio...
Expérience : McKinsey & Company · Lieu : Paris et périphérie · 500 relations ou plus sur LinkedIn. Consultez le profil de Victor Fabius sur LinkedIn, une communauté professionnelle d’un milliard de membres.
- McKinsey & Company
- Paris, Île-de-France, France
- 1.3K
May 7, 2021 · Victor Fabius. Based in Paris, Victor is a leader in the European Consumer Packaged Goods and Retail practices as well as in the Marketing Strategy Practice. Victor’s core expertise lies in strategy, marketing and innovation where he works primarily with European and global clients in the consumer goods space. Victor advises his clients on ...
By Victor Fabius | Agenda (World Economic Forum) The COVID-19 recession is dominated by the collapse in consumer spending making the consumer more important than ever to economic recovery; The uneven impact of the pandemic means consumer profiles post-pandemic will differ from before; Consumer behaviour has also been changed by new behaviours ...
Oct 31, 2022 · Kohli Sajal, Bjorn Victor Fabius, Veranen Sofia Moulvad (2021), “How COVID-19 Is Changing Consumer Behavior—Now and Forever,” McKinsey and Company Report. pp. 1-2. Google Scholar Kolk Ans, Rivera-Santos Miguel, Rufín Carlos (2014), “Reviewing A Decade of Research On The “Base/Bottom of The Pyramid” (BOP) Concept,” Business and ...
