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May 16, 2022 · Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It differs ...
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Jun 9, 2021 · As of July 2019, the platform had over 300 million registered users between 18 and 35 years old. They’re affluent, keen to travel and have an appetite for the latest goods, services and trends ...
Sep 13, 2023 · Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users - mostly younger women - to discover and review beauty and health products that can be hard to find in China. This represents an amazing opportunity for global brands to build their ...
Aug 2, 2023 · The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is created by Miranda Qu and Charlwin Mao and is available on both the iOS and Apple mobile platforms. Over the past few years, it has risen to prominence as a go-to platform to discover lifestyle trends, with a strong focus on fashion, beauty, and ...
Overview of Xiaohongshu. Xiaohongshu (小紅書) also known as “little red book” or RED, is a Chinese e-commerce sharing platform for audiences in China. According to the latest sources (Graph 1: active users in 2021 in Little Red Book), RED has monthly users of 100 million active users, with 10 billion posts per day in 2020.
Oct 26, 2023 · Xiaohongshu Influencer & Social Marketing. Chinese Digital Marketing, Social Media Marketing / October 26, 2023 / 8 minutes of reading. Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage with a new generation of consumers.
