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  1. Mar 8, 2022 · Xiaohongshu is China's Instagram on steroids, blending influencers and shopping. Here's how it works. Weilun Soon. Mar 8, 2022, 1:31 AM PST. Xiaohongshu has finessed its approach to influencer...

  2. Mar 13, 2024 · Quick Summary. Overview of Little Red Book (Xiaohongshu): Often referred to as the Chinese Instagram, Little Red Book is a social media and e-commerce platform focusing on user-generated content in fashion, beauty, and lifestyle. It targets urban women aged 18 to 35 and has become a favorite among Chinese consumers.

  3. May 16, 2022 · Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It differs...

  4. Mar 25, 2024 · Xiaohongshu, which translates to “little red book”, has big-name backers including Alibaba, Tencent, GGV Capital and the former Sequoia China venture capital firm HongShan. It is popular with...

  5. Mar 16, 2016 · But this one is a Shanghai-based shopping app that, in just two years, has attracted 15 million consumers and $200m in annual merchandise sales. And already it's raised $120m at a $1bn valuation ...

  6. Jun 28, 2019 · The desire to buy a product someone else has highly praised—known in Chinese with the portmanteau word “Zhongcao,” from the Chinese character grass, symbolizing something that grows rapidly—is a...

  7. 3亿人的生活经验,都在小红书. Xingin. Designed for iPad. #57 in Social Networking. 4.9 • 132.7K Ratings. Free. Offers In-App Purchases. Screenshots. Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 300 million users every month share their life experiences.

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