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Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED [1] [2] , is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and as such, is sometimes referred to as " Chinese Instagram ".
- June 2013
- Shanghai, China
- Miranda Qu Fang & Charlwin Mao Wenchao
- Xiaohongshu
Apr 1, 2024 · About this app. Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences. [Interesting lifestyles] Here is where you uncover lifestyle trends and a range of diverse interests and hobbies that are popular among young ...
- (68.9K)
- Social
- Teen
- 行吟信息科技(上海)有限公司
Mar 8, 2022 · Xiaohongshu's primarily young, affluent users have spent $23 million through the app to date, according to Sensor Tower data shared with Insider. As of end February, some $1.1 million was spent in ...
Mar 25, 2024 · Xiaohongshu has a smaller user base than Douyin and Kuaishou, which have monthly active user bases of about 750mn and 700mn respectively. But Li said the platform’s 312mn users were concentrated ...
May 16, 2022 · RED is a popular app among urban and overseas Chinese people who shop online and share lifestyle content. Learn how to use RED to reach your target audience, partner with influencers and sell products in China.
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Mar 13, 2024 · Learn how Little Red Book (XiaoHongShu) is a social media and e-commerce platform for fashion, beauty, and lifestyle topics. Find out how to use it for marketing, tips, and business account registration.
