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May 24, 2021 · JOHANNESBURG, SOUTH AFRICA — The National Basketball Association (NBA) today announced the formation of NBA Africa, a new entity that will conduct the league’s business in Africa,...
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- An Unparalleled Opportunity
- Developmental Impact
- A Sector Ripe For Investment
- People-To-People Ties
- Room For Growth
- Hopes For The League
- Further Reading
Dr. Houda Jorio, spokesperson for Moroccan BAL team AS Salé, describes the BAL as “the greatest opportunity a Moroccan team has ever seen.” Reflecting on the team’s rise to prominence, she attributes the turning point to the team’s first taste of international competition in Dubai over a decade ago. Despite only getting into that tournament after a...
The passion and buzz surrounding the league extends well beyond the confines of basketball. Pabi Gueye, coach of Senegal’s BAL team AS Douanes, describes the BAL as “an important vector of development,” and in a powerful acknowledgement of the league’s potential for impact, the Agence Française de Développement (AFD) has been announcedas an officia...
Discussion of the African sports sector’s developmental impact must also take into account the economic growth and employment potential, which make the sector ripe for investment. The global sports industry has surpassed $500 billion annually, according to a report by Research and Markets, and emerging markets lead the sector’s robust growth. With ...
The developmental and economic draws of the BAL are also complemented by an opportunity to build people-to-people ties through sport, both between African countries and between Africa and the United States. The BAL itself is effectively a product of US-Africa basketball linkages and the culmination of growing engagement, including the NBA Academy A...
While the league’s potential and merits are clear, it is worth stressing that the ecosystem will not change overnight. Progress will be step by step, according to stakeholders, and key areas for growth remain. A recent surveyby the African Sports & Creative Institute found that a vast majority of industry stakeholders noted the sector as “underdeve...
So while the BAL cannot be expected to revolutionize Africa’s sports ecosystem all at once, it can be a jolt that elevates African basketball, offers a developmental success story, and convinces investors of the vibrancy of African sports and creative industries. But a jolt is good for nothing if momentum is not maintained. Thus, it is telling that...
Image: Action between Rwanda's Patriots Basketball Club and Madagascar's GNBC in the Basketball Africa League qualifiers in Kigali, Rwanda in December 2019. (Flickr/Paul Kagame).
May 14, 2021 · 14 May 2021. What does having an NBA-backed tournament, Basketball Africa League, mean for the continent? Delayed by Covid for over a year, the continent's new pan-African basketball...
Mar 9, 2023 · DAKAR (Senegal) - The Basketball Africa League (BAL) today announced that five new teams and three new countries are among the 12 club teams from 12 African countries that will compete in the 2024 BAL season, which will tip off on March 9 in Pretoria, South Africa.
Oct 19, 2022 · Youth. Basketball Africa League: Linking African teams to the NBA. Beyond the game, using sports for gender equality and climate action. From Africa Renewal: November 2022. 19 October...
Jan 5, 2024 · The Basketball Africa League (BAL), a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that will tip off its fourth season in March 2024.
