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    What is the most effective way to advertise your business?

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  2. 15 Ways to Advertise and Promote Your Business in 2020 ...
    • Pay Per Click (Search Ads) Make no mistake; Google is an advertising machine. It may appear to be giving you helpful information and tools (Google Docs, Gmail, Calendars, etc.)
    • Social Media Ads. Advertising is the financial engine that drives all social media. LinkedIn began offering paid advertisements as early as 2005, and Facebook launched ads in 2007.
    • Email Marketing. Fifteen years ago, when you received an email, you opened it. Today, the chances of opening all your emails have dropped. While the open rates for emails have dropped considerably in the past ten years, in 2019, the average open rate is steady at 22%.
    • Press Releases. Every time your business does something newsworthy, it is very easy to send out a press release to your local and regional news outlets.
  3. 7 Ways To Promote Your Business Online For Free
    • 200 Vesey St, New York, 10285, NY
    • Use the three big local listing services. Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps.
    • Embrace social media. Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter.
    • Start a blog. A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can.
    • Put up multimedia on YouTube and Flickr. YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work.
    • Best Ways to Advertise a Small Business on a Shoestring Budget
    • The Best Way to Advertise Your Small Business
    • The Best way to Advertise your Business /New Products
    • How To Advertise For A Small Business
  4. The 30 Best Ways to Promote Your Business in 2021—With or ...
    • Create and verify your Google Business Profile. Your Google Business Profile (Google's term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name and location—the right-side Knowledge Panel in Search results.
    • Get a website. Every business needs a website, no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers.
    • Implement search engine optimization. It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm.
    • Create a business blog. We just touched on this in the previous strategy, but content is such an important driver of SEO that it really deserves its own category as a promotional strategy.
  5. 42 Low-Cost Ways To Promote Your Business

    Jul 20, 2020 · To market your business successfully you need a planned, organized approach. Hit or miss marketing wastes time and money. Start by defining your marketing strategy and setting a budget. Identify your best prospects, and then determine the best promotional strategies to reach them.

    • Janet Attard
  6. How To Promote Your Business: 20 Proven Strategies - BuildFire
    • Insert Calls To Action In Your Team’s Email Signatures. The average office worker sends a receives 122 emails per day. For a business with ten staff, that adds up to around 600 outgoing emails per day.
    • Set Up A Google My Business Account. Google is not only a search engine, but also a small business directory. Take advantage of these tools. Setting up a Google My Business Account provides three major benefits for companies who rely on local business
    • Audit Your Online NAPs. NAP stands for Name, Address, Phone number, also often referred to as citations. Out of Moz’ top 6 “Foundational Ranking Factors”, (for search engine ranking), 3 are related to NAP quantity, quality, and consistency, and out of the top 13 “Competitive Difference Makers,” 6 are about NAP quantity, quality, and consistency.
    • Set Up A Joint Venture. As I mentioned earlier, promoting your business is all about getting your offer in front of the right people. One of the easiest ways to do this is to find existing audiences filled with the “right” people and simply place your offer in front of them.
  7. 6 Best Online Advertising Strategies for Businesses in 2020

    For ecommerce companies, Amazon is one of the best ways to advertise online — it’s also the third most popular ad platform, behind Google and Facebook. With Amazon Advertising, your business can promote your products and brand in Amazon search results, product pages, and more.

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    • Web design
      Web design
      Your website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services.
    • Search engine optimization (SEO)
      Search engine optimization (SEO)
      Your website can be a great marketing tool — but only if your potential customers can find it. The best way to make this happen is with search engine optimization or SEO.
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