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- Offer loyal customers an exclusive preview. Your loyal customers are a key part of how to promote your product, because they are most likely to not only buy it, but also promote it to their networks.
- Use a special introductory offer. Rather than just announcing your new product or service, you can make it available as a part of a special introductory deal.
- Make use of Google My Business. There are several ways you can promote your new product or service using your Google Business Profile, provided you have a Google My Business account.
- Run a social media contest. Social media contests are a fun, easy way of connecting with customers and bringing in more fans/followers and prospects for your business.
- Ashish Bansal
- Send Out an Email. One of the quickest and easiest ways to let your customers know about a new product is to send an email to your subscribers. Give them plenty of information and make it sound exciting enough for them to want to find out more.
- Write a Blog. Writing a blog is another relatively inexpensive way to let people know you’re launching a new product. It can be used to provide all the essential information and create a bit of a buzz about the latest addition to your range.
- Social Media Engagement. Part of promoting your business should include engaging your target audience on social media. When you’ve got a new product to launch you’ve got a captive audience waiting to hear about it.
- Re-targeting. When customers visit your website to make a purchase, this is the perfect opportunity to re-target them before they leave your site. Just when they’re about to leave your store, let them know there’s an exciting new range available.
- Casandra Campbell
- Gift guides. What do you do when you’re struggling to find a good gift idea? If you’re like most people, you Google “holiday gift ideas for co-workers” or “unique birthday presents”.
- Email marketing. Email is one of the most consistently effective channels for acquiring new customers. And while channels like search can take a while to start generating organic traffic, email marketing can start working right away.
- Affiliate programs. If you’re struggling to make sales and you don’t have the cash to hire sales or marketing help, consider adding an affiliate program to your store.
- Land your business in the press. Getting publicity is a great way to reach new customers and help more people discover your product. It’s also notoriously difficult to do.
- Tell a (True) Story About Your Product. Many product marketers fall into the trap of “selling the product, not the experience.” No one wants your product.
- Don’t Work Against Your Brand Perception (or Product Category) Many product marketing campaigns fail. Some catastrophically. Big brands sometimes go too far outside their market’s perception.
- Do What Your Competitors Won’t Do. Back in the heyday of Nike’s first explosion in growth, they fearlessly tried what other companies wouldn’t do. They failed.
- Market to Your Existing Customers. In the early 1990s, Pepsi and Coke dominated the beverage market. Both spent more than $100 million to advertise just one of their brands.
- Email marketing. Understand that your customers want to hear from you, that’s why they subscribe to your list. According to a study by MarketingSherpa, 72% of consumers prefer email over all other types of communication.
- Chase Down Press Mentions. Brands frequently drop press releases with new product launches and promotions. So these can be a great way to generate press.
- Source User Generated Content. Now one of the best ways to promote a product, especially a new one, is to let your customers speak for you. People are far more likely to sign on to try a new product if they see great reviews or the product being used.
- Work with An Influencer. At the Social Intelligence Summit in Las Vegas Penny Baldwin, CMO at McAfee, said: “80% of the Internet’s impressions are driven by just 6% of its users.”
- Know your buyer persona really well. It’s a little cliche and borderline repetitive to talk about your buyer persona but, for any business, it’s essential to know your customer so you’re able to come up with strategies that talk straight to them in order to get results.
- Think about the kind of language you’ll use in your ad. After you already know who your buyer persona is, you can start thinking about the kind of language that would be more appropriate to talk to this audience.
- Analyze the competition. Now that you already know who to direct your ad, start analyzing your competition. Check what other people who also work in your niche are doing, so you can identify what is recurring and what is lacking in your market.
- Be innovative. After you analyze your competition, you’ll be able to notice some windows in your market, and there’s where innovation comes in. Think of ways to provide what your market lacks.
- Send an email to your list. Email marketing is our #1 strategy to promote a product and is likely to remain there. Email marketing consistently converts at a higher rate than social media.
- Weave your product’s story throughout your content strategy. Build your entire content strategy to share your product’s story with customers. Whether you are creating engaging visual content to share on social or sending out timed emails to your audience, crafting a smart content strategy can make your sales continue to grow over time.
- Write a blog post. As you learn how to promote a product you’ll want to build your content calendar. Weave in a blog post announcing your product. This can be as simple as a post exploring the benefits of the new product and the needs that it can meet, then including a button or widget that allows your customers to easily to buy it.
- Share your product socially wherever your customers are. Whether your customers hang out on Instagram, Facebook, or Twitter, share posts about your product with customized content for each channel.
Jul 20, 2020 · 42 Ways to Promote Your Business . Plan your marketing. To market your business successfully you need a planned, organized approach. Hit or miss marketing wastes time and money. Start by defining your marketing strategy and setting a budget. Identify your best prospects, and then determine the best promotional strategies to reach them. Be as ...
- Janet Attard