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Jul 21, 2023 · 1. Use Google My Business to optimize for local search. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results.
Apr 11, 2024 · Some of the ways to promote your business locally for free include: Leveraging local lead generation. Optimizing local search with Google My Business. Attending local networking events and mixers. Speaking at local association or industry events. Offering exclusive promotion for local residents. Active involvement in your local community.
- Claim and optimize your Google Business Profile. Your Google Business Profile is a free local advertising tool that can get you found on Google in a couple of ways: It’s how your business appears on Google Maps, Google Search in the 3-pack, and Google’s Knowledge Panel.
- Get reviews. Your Google Business Profile has another benefit: It allows you to collect reviews, a critical component of a successful local marketing strategy–making it an impressive local advertising idea for your business to implement ASAP.
- Respond to reviews. After getting reviews for your business, it’s also important to respond to them. While responding to reviews is important for increasing customer satisfaction, addressing complaints, and building trust with prospective customers, it can also act as free advertising for your business.
- Claim, verify, and create local business listings. Did you know that 46% of all searches on Google have local intent? While 46% might not seem like a hugely impressive percentage, when you take into account that Google processes an average of 40,000 searches each second, that translates into 18,400 local searches every second of the day.
- Reward social media sharing. It’s great to find new customers, but it’s also important to show your appreciation for those who are already loyal to your brand — especially if they're willing to share their experience.
- Leverage brand ambassadors. A brand ambassador is someone that has established themself as a prominent figure in a circle that relates to your brand. Gaining an endorsement from an influencer strengthens your brand’s presence and legitimacy in that world.
- Consider an employee perspective. Your strongest advocates for your business might just be under your own roof. An employee willing to share positive things about the company on their personal social media accounts can grab the attention of potential new customers.
- Have fun with interactive content. Putting interactive content on your website, blog or social media platforms is both fun and informative for your customers.
Oct 4, 2023 · How to advertise locally for free: 13 small business advertising ideas. Local ads don’t have to break the bank. While most advertising is paid for, there are still cost-effective (and no-cost) ways to promote your business. These “free advertising” ideas could even be part of your overall marketing tactics.
Dec 16, 2019 · 13 free and low-cost local advertising options for small businesses. 1. Google My Business. Cost: Free. Looking to advertise your business for free? One of the first places your potential customer will search for your business is Google.
So without further ado, here are 25 free ways to advertise your local business. Online reviews are the best way to advertise your business for free. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free! 1. Claim all your free business profiles
