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Launched: February 12, 1991. On 12th February 1991, Continental unveiled a new logo and livery. The logo shows a part of a globe with highlighted longitudes and latitudes. The new look was the result of 14 months of research and design by Lippincott & Margulies in New York.
The new airline would take on United's name, Continental's logo and be based in United's hometown of Chicago. The new United would be run by Continental's CEO, Jeff Smisek, along with United's CEO, Glenn Tilton, serving as non-executive chairman of the board.
- July 8, 1937
- May 1934, (as Varney Speed Lines)
- March 3, 2012, (merged into United Airlines)
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When did Continental Airlines get a logo?
What does the Continental Airlines logo represent?
What is continental Logo & livery?
When did Continental Airlines start using a 'United' callsign?
- 1934 – 1937
- 1937 – 1960
- 1960 – 1967
- 1967 – 1991
- 1991 – 2012
The first emblem is made in a circle, reminiscent of a seal stamped on luggage and mail shipments. Its red color hinted at sealing wax. The choice relates to the company’s business, founded as Airmail. On the outer side of the seal, the carrier’s name, Varney Speed Lines, is arranged in a circle. The company name is taken from its founder and first...
The government canceled the air mail contracts. Robert Six acquired the financially struggling carrier in 1936 and changed the name to Continental Airlines a year later. The renaming prompted the introduction of a new logo. The circular shape was maintained in the background. It’s formed by three lines: red, black, and a thin black one that borders...
In 1960, the company changed its fleet of airplanes and began non-stop flights. Up to that point, during the flight, the airliner would land in small towns along the route. This new step in development was reflected in updating the visual identity. The logo predominately featured gold to emphasize the convenience and exclusivity of the new flights....
Over seven years, the miles covered increased by 61%, indicating significant growth. Continental Airlines approached the final abandonment of piston and turboprop airplanes and switched to jet Boeing 727. This allowed for expanding flight directions and improving the quality of services. The progress was captured in a new emblem developed by design...
In 1990, Continental Airlines declared bankruptcy due to rising fuel costs related to the Gulf War. The carrier was reorganized. The new investors were Air Partners and Air Canada. The revitalized company completely revised its visual identity. The design firm Lippincott & Margulies from New York worked on the new symbol. The blue inscription of ro...
- May 1934-March 3, 2012
- Texas, United States
- United Continental Holdings
Mar 6, 2024 · Under the helms of Jeff Smisek, who was United’s CEO at the time, the airline announced a new livery and logo, leaving behind the iconic “Rising Blue” or “Blue Tulip,” shifting more towards Continental’s “Globe” logo. Each aircraft would have the airline’s name capitalized on the side of the fuselage. The Final Flight.
File:Continental_Airlines_Logo.svg
