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- DictionaryPress kit
noun
- 1. a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.
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- Press kit
Set of documents containing press releases, photographs, and background information on an event or creative work
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference. Wikipedia
