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What are the different types of customers?
What are the different types of customers in the retail industry?
How many customer types are there?
How to identify customer types for your business?
Learn how to segment customers into five main types based on their behavior and preferences in the retail industry. Find out how to appeal to loyal, impulse, discount, need-based, and wandering customers with different strategies and tactics.
- Prospective customers. Prospective customers are individuals who have shown interest in your product or service but haven’t made a buying decision yet.
- Window shopping customers. Window shopping customers enjoy browsing through your products or services but may have no intention of making a purchase. Window shoppers are very non-committal.
- Determined customers. Determined customers are highly informed individuals who clearly intend to buy. Determined customers have typically done quite a bit of research on similar products or services and are now searching for a seamless purchasing experience.
- Promotion-driven customers. Promotion-driven customers typically only buy during a sales promotion. Promotion-driven customers are motivated by price reductions.
- snigdha@revesoft.com
- The Lookers. Lookers are the customers who are just browsing through your services and probably looking through your competitors as well. They’ve shown some interest, but they have yet to decide on anything.
- Discount Customers. Discount customers are interested in your product only because you are offering it at a discounted price. There’s no way that discount customers are going to get it at the usual price.
- Researchers. These categories of customers have done their research, compared you with your competitors, and are looking for the best possible option.
- Impulse Customers. This type of customer has not really planned on purchasing your products, or any products for that matter. They make purchase decisions at the spur of the moment.
- The lookers. Meet the lookers. They are at the top of the sales funnel. If you handle them well, it’s the first type of customer who can potentially become your buyer.
- The discount-seekers. We’re all discount-seekers at some point in our shopping experience—in a study by Forrester Consulting, 77% of shoppers admitted that discounts influence where they shop.
- Impulse customers. Impulse customers can make a buying decision in an instant. They aren’t looking for a specific product, so it doesn’t matter how much you will brag about the product benefits.
- Need-based customers. The need-based customers are driven by a specific need—obviously. They land in online stores, get what they look for, and leave—nothing beyond that.
- TJ Kiely
- The Curious Customer. Call them researchers, tire kickers, or mildly interested – most importantly, potential customers are considered top-of-the-funnel prospects.
- The On-the-Fence Customer. Consumer types that know your value but aren’t quite ready to pull the trigger can still become paying customers. They just need a little help tipping the scales in your favor.
- The Ready-to-Buy Customer. Customers that are ready to buy need no further convincing. In many cases, these are need-based customers that have to make a decision.
- The Discount Customer. Bargain hunters prefer to buy from companies that give them the best overall value for their money. They often won’t buy from you unless you offer a discount or coupon; in many cases, this deal needs to be pretty substantial compared to the regular price.
Jan 4, 2024 · Learn how to segment and cater to different types of customers based on their needs, preferences, and stages in the sales funnel. From new to loyal customers, discover strategies to keep them happy and loyal.
May 31, 2023 · Learn how to identify and cater to different types of customers, from new to loyal, based on their buying behaviors and motivations. Find out how to welcome, onboard, nurture, and retain customers with the right strategies and tools.
