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Publishers create the content, games, tools, and videos we all enjoy. Help the world see your side of the web, showcase the work you do, and inspire other publishers. You grow businesses. "We used ...
Jun 27, 2018 · That’s why, for the last three years, we’ve been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers ...
DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.
Apr 13, 2016 · Apr 13, 2016. 2 min read. Jonathan Bellack. Director, Product Management. Listen to article. Today we’re announcing that First Look is available to all DoubleClick for Publishers clients globally and that we’ve begun testing exchange bidding in Dynamic Allocation.
DoubleClick for Publishers Next generation ad management platform for driving direct sales revenue and maximizing yield. DoubleClick Publisher Products
Dec 1, 2015 · We’re excited to launch DoubleClick for Publishers First Look to all publishers early in 2016. Space in our beta is limited, but if you’re interested in getting set-up before the holiday rush, contact your account manager today. And in the coming weeks, stay tuned for more tips on how to maximize your overall yield.
Google DoubleClick for Publishers (Google DFP), is an advertising platform for publishers, giving them complete control over their ad inventory management. While DFP was rebranded as Google Ad Manager (GAM) several years ago, it is often still referred to as DFP within the ad tech industry.
