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  1. About Google Ads certifications. Ads certifications are professional accreditations that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows you to demonstrate that Google recognizes you as an expert in online advertising.

  2. Shopping ads. Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store. Discover how Smart Shopping campaigns can help you maximize conversions and expand your reach.

  3. Step 2: Master Key Google Ads Concepts. While individual courses offer tailored curriculums balancing both strategic foundations and tactical optimizations, a Google Ads specialist needs command over a vast array of built-in tools and features. Here are 12 core competencies mandatory for managing top-tier accounts:

  4. Google Ads Creative Certification. Earn a Google Ads Creative Certification by demonstrating your ability to make effective ads for Video, Display, App, and Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Path. Duration 3.9h. Rating 4.6.

  5. Master the Google tools you use at work with online training. Develop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified. Get started.

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