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  1. Learn how to access your Analytics account via google.com/analytics or from your Google Ads account. Find out how to sign in, search, and troubleshoot your account settings and issues.

    • Analytics Help

      Manage accounts, properties, and users. [GA4] Google...

    • Create A New Google Analytics 4 Property
    • Add A Data Stream
    • Set Up Data Collection For Websites
    • Next Steps

    You need the Editor roleto add properties to a Google Analytics account. If you created this account, you automatically have the Editor role. To create a property: 1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property. 2. Enter a name for the property (e.g. "M...

    Are you continuing from "Create a property", above? If so, skip to step 2. Otherwise,
    Click iOS app, Android app, or Web.

    To begin seeing data in your new Google Analytics 4 property, you'll need to do one of the following:

    After you have set up data collection, complete additional configurations to get more useful data out of Analytics. Review the checklist to learn which configurations are right for you to collect more data, filter unwanted data, and power advertising.

  2. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to get started, see the benefits and features, and explore the resources and case studies.

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  3. Google Analytics Solutions is a free tool that helps you understand customer behavior and improve marketing ROI across devices and platforms. Learn how to create an account, use AI-powered features, and connect to other Google products and services.

  4. Learn the basics of using Google Analytics, from setting up an account to interpreting data, with this guide. Find out how to set up a property, access your reports, manage user access, enhance your advertising, and more.

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